Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Top 100 Publicity Stunts in 2016

From Ghost-Themed Menus to Elaborate Anime Parades

— January 28, 2017 — Marketing
As these 2016 publicity stunts show, enticing consumers with out-of-the-ordinary campaigns can effectively increase awareness for the product, service or message that's being promoted.

For example, the 'Macho Craft Beer Bar' in Japan appealed to women with a love for burly men, marketing craft beer to them by loading the event with chiseled servers that they could interact with. A gas station in Russia hosted a similar event, giving away fuel for three hours to anyone who showed up in a bikini and heels. Although this request was widely condemned for its sexist nature, the many men who passionately took part in the dress code helped to make the campaign more comical.

To unite the nations involved in UEFA Euro 2016, Parisian advertising agency TBWA presented ads with body-painted subjects who had one another's flag transferred to the other in suggestive areas. Not only did this sensual ad manage to immediately capture the attention of passersby, but it carried a powerful message that promoted peace. For insight beyond these 2016 publicity stunts, see our FREE 2017 Trend Report.
4.8
Score
Popularity
Activity
Freshness
100
Video Game Anniversary Stunts
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
<
99
Board Game Installations
Board Game Installations
Giant Monopoly at Trafalgar Square Marks the London Games Festival
<
98
Unmissable Bus Advertisements
Unmissable Bus Advertisements
This Bus Advertisement from Out of Home Media Refuses to Go Unseen
<
97
Child-Sized Supercars
Child-Sized Supercars
The 'Ride On Electric' McLaren P1 is for Kids Three to Six
<
96
Sporty Stadium Bedrooms
Sporty Stadium Bedrooms
This Airbnb Rio De Janeiro Accommodation is Inside the Rio Olympic Arena
<
95
Grotesque Anti-Smoking Ads
Grotesque Anti-Smoking Ads
These Collaged Images of Smoking Effects Aim to Deter Addicted Users
<
94
Beer-Finding Apps
Beer-Finding Apps
Kozel's App Will Taxi Users Straight to the Bar and Give Them a Free Pint
<
93
Wax Fashion Week Replicas
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
<
92
Mangled Emoji Sculptures
Mangled Emoji Sculptures
'The Last Emoji' Installation Marks Distracted Driving Awareness Month
<
91
Icy Vending Machines
Icy Vending Machines
This Starbucks Ice Sculpture Installation Celebrates a New Product
<
90
Fan Photography Projects
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
<
89
Playful Ball Invitations
Playful Ball Invitations
This Save the Date for SFMOMA's Modern Ball Features an Actual Ball
<
88
DIY Dining Pop-Ups
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
<
87
Bikini-Clad Promotional Stunts
Bikini-Clad Promotional Stunts
This Russian Gas Station is Giving Away Fuel to Anyone in a Bikini
<
86
Commuter-Cooling Fan Installations
Commuter-Cooling Fan Installations
This Currys PC World and Dyson Stunt Helps Travelers Cool Off
<
85
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
<
84
Ghost-Themed Burger Menus
Ghost-Themed Burger Menus
J.S. BURGERS CAFE Created a Colorful Ghostbusters Menu for the Film
<
83
Minimalistic Pop-Up Supermarkets
Minimalistic Pop-Up Supermarkets
'100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide
<
82
Fast Food Vacation Experiences
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
<
81
Single-Drop Dishwashing Bottles
Single-Drop Dishwashing Bottles
Pril Proves That a Little Dishwashing Liquid Goes a Long Way
<
80
Personal Social Media Helpers
Personal Social Media Helpers
TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
<
79
Co-Branded Hypercars
Co-Branded Hypercars
Aston Martin and Red Bull are Making the World's Fastest Production Vehicle
<
78
Communal Housing Centers
Communal Housing Centers
Airbnb's 'Samara' is Launching Housing and a Community Center in Japan
<
77
Experiential Fitness Events
Experiential Fitness Events
CLIF Bar's VIP Workout Prepared Toronto for the WWF CN Tower Climb
<
76
Engineered Beer Glasses
Engineered Beer Glasses
Cobra's Beer Glass Design Uses Hydrodynamics to Create the Perfect Pour
<
75
Mobile Tourism Truck Pop-Ups
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
<
74
Footwear Bar Pop-Ups
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
<
73
Fantasy Series Snow Murals
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
<
72
Branded Chocolate Museums
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
<
71
Sneaker Milestone Conventions
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
<
70
Immersive Movie Marketing Kiosks
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
<
69
Edible Pizza Boxes
Edible Pizza Boxes
This Restaurant Recently Created a Pizza Box Made Out of Pizza
<
68
Student Loan Finance Activations
Student Loan Finance Activations
Future Finance Launched a Publicity Stunt Around London Students
<
67
Bedding Fort Restaurants
Bedding Fort Restaurants
TK Maxx's Pop-Up #DuvetDining Event Provides a Taste of Food and Products
<
66
Heroic Custom Motorcycles
Heroic Custom Motorcycles
Super Hero Customs has Created a Series of Marvel-Themed Choppers
<
65
Ugly Fruit Smoothies
Ugly Fruit Smoothies
The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
<
64
Broccoli Sampling Booths
Broccoli Sampling Booths
Tenderstem's #GetTenderTonight Campaign Shares a Taste of Vegetables
<
63
Restaurant Selfie Rooms
Restaurant Selfie Rooms
Doomie's Toronto is a Vegan Eatery with a Comic-Lined Photography Room
<
62
Selfie Coffee Cups
Selfie Coffee Cups
Lavazza Serves Special Coffee to People Waiting in Queue for Tickets
<
61
Livestreaming Furniture Builders
Livestreaming Furniture Builders
Sudacas Livestreams the Building of Bookshelves and Coatracks
<
60
Beer Brand Massages
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
<
59
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
<
58
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
<
57
Black Ice Cream Parlors
Black Ice Cream Parlors
'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
<
56
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
<
55
Inflatable Park Pavilions
Inflatable Park Pavilions
This Inflatable Environment Was Created to Host a Playful Event
<
54
Jetpack Golf Carts
Jetpack Golf Carts
The Martin Jetpack 'BW-Air' is Tested by PGA Champion Bubba Watson
<
53
Shark-Infested Underwater Bedrooms
Shark-Infested Underwater Bedrooms
This Airbnb Aquarium Suite is the Brand's Latest Contest
<
52
Snapchat Recruitment Campaigns
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
<
51
Submerged Easter Egg Stunts
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
<
50
Restorative Hangover Bars
Restorative Hangover Bars
The 'Matt Hangover Bar' Supplies Beds, Inhalable Oxygen and More
<
49
Multi-Sensory Candy Events
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
<
48
Political Food Trucks
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
<
47
Public Napping Pop-Ups
Public Napping Pop-Ups
This Space Encourages Booking a "Snooze Session" to Try Casper Mattresses
<
46
Kaleidoscopic Cookie Trucks
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
<
45
Gamified Stadium Experiences
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
<
44
Floating Beer Gardens
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
<
43
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
42
Design Agency Visual Identities
Design Agency Visual Identities
The Masquespacio Branding Highlights the Agency's Capabilities
<
41
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
<
40
Promotional Escape Rooms
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
<
39
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
38
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
<
37
Promotional Floating Apartments
Promotional Floating Apartments
This Airbnb Was Created with Disney Pixar for 'Finding Dory'
<
36
Commuter-Delight Brand Events
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
<
35
Outdoor Urban Gym Pop-Ups
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
<
34
Free Pop-Up Shops
Free Pop-Up Shops
Tiger Trading Co. Gave Away Its Merchandise at a Single-Day Event in NYC
<
33
Gold-Painted Pubs
Gold-Painted Pubs
John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
<
32
Tiny Tech-Free Pubs
Tiny Tech-Free Pubs
Meantime Brewing's 'Make Time For It' is a Miniature Bar That Bans Technology
<
31
Collegiate Ball Pits
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
<
30
Macho Beer Bars
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
<
29
90s Game Show Recreations
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
<
28
Inflatable Irish Pubs
Inflatable Irish Pubs
Paddy Wagon Pub Provides Bouncy Castle Bars for Backyard Events
<
27
Retail Kitchen Experiences
Retail Kitchen Experiences
IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
<
26
Urban Safari Treehouse Pop-Ups
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
<
25
Adventurous Biking Getaways
Adventurous Biking Getaways
CLIF Bar Led a High-Energy Event in Whistler for Crankworx
<
24
Faux Fast Food Pop-Ups
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
<
23
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
<
22
Sensual Soccer Campaigns
Sensual Soccer Campaigns
These Body Paint Designs Unite the Nations of the UEFA Euro 2016
<
21
Board Game Pop-Up Hotels
Board Game Pop-Up Hotels
The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
<
20
Experiential Beach Events
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
<
19
Multi-Sensory App Activations
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
<
18
Chocolate-Built Pop-Up Bars
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
<
17
Marketing Street Performances
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
<
16
Streetcar Shoe Experiences
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
<
15
Pop-Up Studio Spaces
Pop-Up Studio Spaces
'Minima Moralia' Provides an Affordable Place for Artists to Work in London
<
14
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
<
13
Sport Vehicle Mud Masks
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
<
12
Branded Traveling Market Tours
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
<
11
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<
10
Sensorial Snack Brand Events
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
<
9
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
<
8
Naked Restaurant Events
Naked Restaurant Events
The Black Cat Eatery in Berlin Offered Discounts to Nude Patrons
<
7
Mobile eCommerce Fitting Rooms
Mobile eCommerce Fitting Rooms
The True & Co. Mobile Retail Store Brings the Online Store to Life
<
6
Mysterious Urban Cookie Vaults
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
<
5
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
<
4
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
<
3
High-Tech Multi-Sensory Pop-Ups
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
<
2
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<
1
Campaigning Doll Kits
Campaigning Doll Kits
Mezco's Living Dead Doll 'Sadie' is Running for President
<