L'Oréal Paris' new Studio Pro range is being introduced to the public with a pop-up styling station in London.
At this temporary station, members of the public are invited to "Be the face of #StudioPro" and take advantage of complimentary styling services that introduce the new range of products. Following the mini hair makeover sessions, consumers are able to get photos of themselves with a branded photobooth and share images instantly on social media. These images are also displayed on digital billboards across from the pop-up, truly turning consumers into models and advocates of the product.
Alongside this activation, L'Oréal fans are encouraged to download a companion mobile app that will let them test out new hairstyles using only the lens on their phone's camera.
What Makes This Trend Stand Out
- Pop-up Styling Stations
- Brands could create temporary locations offering complimentary styling services to showcase and promote new products.
- Companion Mobile Apps
- Brands can develop mobile apps that allow customers to test products or services virtually.
- Social Media Integration
- Integration of social media in pop-up events can help brands increase engagement and create user-generated content.
Sectors Adopting This
- Beauty and Cosmetics
- Beauty and cosmetic brands can utilize pop-up styling stations and companion mobile apps to stay competitive and showcase new products.
- Fashion and Retail
- Fashion and retail brands can use pop-up styling stations to increase customer engagement while promoting new collections.
- Technology and Mobile Apps
- Development of mobile apps that allow customers to test products and services virtually can benefit various industries, from beauty and fashion to real estate and home decor.
