L'Oréal Paris' new Studio Pro range is being introduced to the public with a pop-up styling station in London.
At this temporary station, members of the public are invited to "Be the face of #StudioPro" and take advantage of complimentary styling services that introduce the new range of products. Following the mini hair makeover sessions, consumers are able to get photos of themselves with a branded photobooth and share images instantly on social media. These images are also displayed on digital billboards across from the pop-up, truly turning consumers into models and advocates of the product.
Alongside this activation, L'Oréal fans are encouraged to download a companion mobile app that will let them test out new hairstyles using only the lens on their phone's camera.