Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Top 100 Marketing Innovations in May

From Screenshot Coupon Ads to Cherry Blossom Bars

— May 29, 2016 — Marketing
With the arrival of the spring season, many of the most innovative May 2016 marketing ideas make the most of the change in weather in creative outdoor advertisements, pop-up events and packaging designs that evoke freshness.

As more features are added, Snapchat continues to hold the attention of its young users, making it a powerful platform for marketing. For the launch of its new rewards program, Starbucks launched a sponsored lens. Offline, National Geographic launched a series of face swap advertisements that takes inspiration from the popular app feature.

The top marketing innovations also experimented with playful packaging forms, which can be seen in a domino-shaped pizza box concept from Domino's pizza, soap-based packaging and logo designs that have the ability to be augmented by a voice.
7
Score
Popularity
Activity
Freshness
100
Self-Driving Software Tests
Self-Driving Software Tests
Model S and X Owners Can Enjoy a Free Month-Long Tesla Autopilot Trial
<
99
Resurrected Campfire Drinks
Resurrected Campfire Drinks
The S'mores Frappuccino Will Return to Starbucks for a Limited Time
<
98
Beer-Infused Spreads
Beer-Infused Spreads
This Delicious Marmalade is Infused With Innis & Gunn's IPA Beer
<
97
Sporty Face-Painting Apps
Sporty Face-Painting Apps
FaceCake's 'In the Paint' Helps Sports Fans Virtually Apply Face Paint
<
96
Fashion Ad Music Videos
Fashion Ad Music Videos
The H&M World Recycle Week is Promoted Through M.I.A.
<
95
Ephemeral App-Install Campaigns
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
<
94
Educational Travel Websites
Educational Travel Websites
Icelandair Lets People Create Their Own Aurora Borealis
<
93
Beer Brand Auctions
Beer Brand Auctions
The 'Coveted Collection' Sells the World's Most Interesting Man's Posessions
<
92
Integrated Social Racing Campaigns
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
<
91
Embroidered Fantasy Tapestries
Embroidered Fantasy Tapestries
This Game of Thrones Ad Uses Textiles to Recreate an Iconic Scene
<
90
Experimental Beer Beverages
Experimental Beer Beverages
Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
<
89
Travelling Pop-Up Diners
Travelling Pop-Up Diners
The One Star House Party Dinners Take Place in Airbnbs Around the World
<
88
Telenovela Spicy Snack Campaigns
Telenovela Spicy Snack Campaigns
'Botanas Del Cielo' is a Telenovela-Inspired Four-Part Series
<
87
Light Tea Collection Launches
Light Tea Collection Launches
The Starbucks Tea Range Was on Display at the London Coffee Festival
<
86
Quick-Serve Canned Foods
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
<
85
Adhesive Bandage Dispensers
Adhesive Bandage Dispensers
Wrapid by Risa Takeuchi is Easy to Use in an Emergency and Pretty
<
84
Retail Healthcare Facilities
Retail Healthcare Facilities
RediClinic Operates Walk-In Clinics Inside H-E-B Stores
<
83
Child-Like Food Branding
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
<
82
Splittable Cup Carriers
Splittable Cup Carriers
P4CK Creates a Takeaway Design that Accommodates Various Drink Orders
<
81
Chocolate Impostor Ads
Chocolate Impostor Ads
These Ads Dress the Snickers Bar as Other Chocolate Snacks
<
80
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
<
79
Fast-Casual Deli Restaurants
Fast-Casual Deli Restaurants
Caplansky’s is Being Relaunched as an Authentic Jewish Franchise
<
78
Dog-Powered Delivery Services
Dog-Powered Delivery Services
The New DoggyDash Service Uses Dogs to Deliver Packages
<
77
Brewery Tap Beacons
Brewery Tap Beacons
Schlafly Beer is Enhancing Its Brewery Bar Technology with Beacons
<
76
Sporty Stadium Bedrooms
Sporty Stadium Bedrooms
This Airbnb Rio De Janeiro Accommodation is Inside the Rio Olympic Arena
<
75
Dark Sunglasses Ads
Dark Sunglasses Ads
The Nike Vision Campaign Gives the Sporty Look a Dramatic Edge
<
74
Gaming-and-Driving Caution Ads
Gaming-and-Driving Caution Ads
The Roads for Life Campaign is Against Mobile Games When Driving
<
73
Garden Seed Packaging
Garden Seed Packaging
Pinch of Soil by Yara Marie Sayad is Efficiently Designed & Multi-Functional
<
72
Unwrapped Chocolate Billboards
Unwrapped Chocolate Billboards
This Museum Ad for a Chocolate Exhibition is Gradually Revealed
<
71
Taiwanese Burger Pop-Ups
Taiwanese Burger Pop-Ups
The New In-N-Out Pop-Up Brings the American Burger Chain to Taiwan
<
70
Screaming Pill Ads
Screaming Pill Ads
The Lehning Voxpax Campaign Promotes Loss of Voice Medication
<
69
Tasteful Mourning Auto Ads
Tasteful Mourning Auto Ads
Chevy's Prince Tribute is Touching and Appropriate
<
68
Spirited Mezcal Bottles
Spirited Mezcal Bottles
This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
<
67
Professional Selfie Campaigns
Professional Selfie Campaigns
Posti Photography Encourages People to Hire Real Photographers
<
66
Italian Supercar Amusement Parks
Italian Supercar Amusement Parks
The North American Ferrari Theme Park is for Car Enthusiasts
<
65
VR Ticket Previews
VR Ticket Previews
The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
<
64
Fill-in-the-Blank Fitness Fashion
Fill-in-the-Blank Fitness Fashion
The Calvin Klein Performance Campaign Stars Maud Welzen
<
63
Modern Stock Photography
Modern Stock Photography
Modstock Offers Royalty-Free Images of How People Are In Real Life
<
62
Playground Fashion Ads
Playground Fashion Ads
The Orla Kiely Spring/Summer Campaign Stars Model Lou Schoof
<
61
Face Swap Advertisements
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
<
60
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
<
59
Embellished Eyewear Campaigns
Embellished Eyewear Campaigns
The Dolce & Gabbana Eyewear Collection is Bold and Feminine
<
58
Anti-Consumerism Ads
Anti-Consumerism Ads
These Ads Urge Creative Professionals to Fight for Social Justice
<
57
Screenshot Coupon Ads
Screenshot Coupon Ads
McDonald's Experiments with a Different Kind of Mobile Marketing
<
56
Compostable Takeaway Packaging
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
<
55
Latino Coffee Branding
Latino Coffee Branding
These Coffee Bags Spotlight the Origins of South American Coffee
<
54
Fast Casual Cocktail Menus
Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
<
53
Chic Industrial Event Venues
Chic Industrial Event Venues
This Birmingham Venue is Inspired by London's Shoreditch
<
52
Soap-Based Packaging
Soap-Based Packaging
Bennison's Creative Clothing Packaging is Made of Biodegradable Soap Paper
<
51
Experiential Fitness Events
Experiential Fitness Events
CLIF Bar's VIP Workout Prepared Toronto for the WWF CN Tower Climb
<
50
Superhero-Branded Pizza Boxes
Superhero-Branded Pizza Boxes
These Promotion Pizza Boxes Mark the Release of an Upcoming Film
<
49
VR Kitchen Simulators
VR Kitchen Simulators
IKEA's Virtual Reality Kitchen Experience Introduces Dream Kitchens
<
48
Olive-Shaped Bottles
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
<
47
Cloud-Inspired Yogurt Packaging
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
<
46
Trippy Cartoon Indents
Trippy Cartoon Indents
The Simpsons on FX Introduces Refreshed Promos for the Iconic Show
<
45
Voice-Responsive Logos
Voice-Responsive Logos
The Oi Emblem Changes Color and Shape When in Contact With Voice
<
44
Eco Fashion Installations
Eco Fashion Installations
H&M Celebrates World Recycle Week with a Consumer-Powered Display
<
43
Sensory Cognac Ads
Sensory Cognac Ads
These Print Ads from Hennessy Awaken One's Senses
<
42
Ancient VR Cereal Launches
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
<
41
Holographic Projection Tables
Holographic Projection Tables
FORUM8's Holographic Display Brings 3D-Printed Objects to Life
<
40
Branded Plus-Size Instagrams
Branded Plus-Size Instagrams
The Forever 21 Plus Instagram Account Showcases More Bloggers
<
39
Inclusive Footwear Collections
Inclusive Footwear Collections
The New Louboutin Range Features an Extended Nude Palette
<
38
Chic Suburbia Lookbooks
Chic Suburbia Lookbooks
Jack by BB Dakota's Summer Daze Catalog Stars Model Delilah Parillo
<
37
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
<
36
Cook-In Meat Packaging
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
<
35
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
<
34
Fictional Hipster Airlines
Fictional Hipster Airlines
This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank
<
33
Cartoon-Themed Restaurant Branding
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
<
32
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
<
31
In-Store Flower Trucks
In-Store Flower Trucks
Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets
<
30
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
29
Logo-Inspired Pizza Boxes
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
<
28
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
<
27
Multi-Tasking Driving Ads
Multi-Tasking Driving Ads
This Holiday Autos Ad Features Five Inventions for Travelers
<
26
Bohemian Ranch Lookbooks
Bohemian Ranch Lookbooks
The Free People April Catalog is Rustic and Beautiful
<
25
Freshness-Boasting Packaging
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
<
24
Fictional Beauty Brands
Fictional Beauty Brands
The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
<
23
Rustic Hay Sausage Packaging
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
<
22
Branded Design Exhibits
Branded Design Exhibits
The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
<
21
Discreet Sanitary Napkin Packaging
Discreet Sanitary Napkin Packaging
Two Students Help Make Feminine Hygiene Less Embarassing
<
20
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
<
19
Pipe-Embedded Pizza Boxes
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
<
18
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
<
17
Ice Cream Capsules
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
<
16
List-Inspired Food Packaging
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
<
15
Tropical Skincare Branding
Tropical Skincare Branding
The NOIR Brand Identity is Adorned With Botanical Motifs
<
14
Prehistoric Popsicle Treats
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
<
13
Members-Only Pop-Up Shops
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
<
12
Loose Leaf E-Commerce Brands
Loose Leaf E-Commerce Brands
CitizenTea is a Newly Launched Premium E-Commerce Brand
<
11
Interactive Football Cleat Launches
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
<
10
Unconventional Object Ads
Unconventional Object Ads
These Print Ads Promote the IKEA Charging Furniture Pieces
<
9
Compostable Plastic Packaging
Compostable Plastic Packaging
The Vegetop Container by Sonoco is Fully Organic and Recyclable
<
8
Minimalist Juice Branding
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
<
7
Artful Ingredient Branding
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
<
6
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
5
Department Store Food Halls
Department Store Food Halls
The Fenwick Food Hall Has Opened in the Brand's Original Store
<
4
Beauty Pop-Up Launch Parties
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
<
3
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<
2
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
<
1
Superhero Lifestyle Illustrations
Superhero Lifestyle Illustrations
Fulvio Obregon Illustrates Healthy Heroes for Plenish Cleanse
<