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Top 100 Marketing Innovations in May

From Screenshot Coupon Ads to Cherry Blossom Bars

— May 29, 2016 — Marketing
With the arrival of the spring season, many of the most innovative May 2016 marketing ideas make the most of the change in weather in creative outdoor advertisements, pop-up events and packaging designs that evoke freshness.

As more features are added, Snapchat continues to hold the attention of its young users, making it a powerful platform for marketing. For the launch of its new rewards program, Starbucks launched a sponsored lens. Offline, National Geographic launched a series of face swap advertisements that takes inspiration from the popular app feature.

The top marketing innovations also experimented with playful packaging forms, which can be seen in a domino-shaped pizza box concept from Domino's pizza, soap-based packaging and logo designs that have the ability to be augmented by a voice.
6.9
Score
Popularity
Activity
Freshness
100
Self-Driving Software Tests
Self-Driving Software Tests
Model S and X Owners Can Enjoy a Free Month-Long Tesla Autopilot Trial
<
99
Resurrected Campfire Drinks
Resurrected Campfire Drinks
The S'mores Frappuccino Will Return to Starbucks for a Limited Time
<
98
Beer-Infused Spreads
Beer-Infused Spreads
This Delicious Marmalade is Infused With Innis & Gunn's IPA Beer
<
97
Sporty Face-Painting Apps
Sporty Face-Painting Apps
FaceCake's 'In the Paint' Helps Sports Fans Virtually Apply Face Paint
<
96
Fashion Ad Music Videos
Fashion Ad Music Videos
The H&M World Recycle Week is Promoted Through M.I.A.
<
95
Ephemeral App-Install Campaigns
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
<
94
Educational Travel Websites
Educational Travel Websites
Icelandair Lets People Create Their Own Aurora Borealis
<
93
Beer Brand Auctions
Beer Brand Auctions
The 'Coveted Collection' Sells the World's Most Interesting Man's Posessions
<
92
Integrated Social Racing Campaigns
Integrated Social Racing Campaigns
This New Nascar Campaign Incorporates Twitter and Snapchat
<
91
Embroidered Fantasy Tapestries
Embroidered Fantasy Tapestries
This Game of Thrones Ad Uses Textiles to Recreate an Iconic Scene
<
90
Experimental Beer Beverages
Experimental Beer Beverages
Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager
<
89
Telenovela Spicy Snack Campaigns
Telenovela Spicy Snack Campaigns
'Botanas Del Cielo' is a Telenovela-Inspired Four-Part Series
<
88
Light Tea Collection Launches
Light Tea Collection Launches
The Starbucks Tea Range Was on Display at the London Coffee Festival
<
87
Travelling Pop-Up Diners
Travelling Pop-Up Diners
The One Star House Party Dinners Take Place in Airbnbs Around the World
<
86
Quick-Serve Canned Foods
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
<
85
Retail Healthcare Facilities
Retail Healthcare Facilities
RediClinic Operates Walk-In Clinics Inside H-E-B Stores
<
84
Splittable Cup Carriers
Splittable Cup Carriers
P4CK Creates a Takeaway Design that Accommodates Various Drink Orders
<
83
Adhesive Bandage Dispensers
Adhesive Bandage Dispensers
Wrapid by Risa Takeuchi is Easy to Use in an Emergency and Pretty
<
82
Fast-Casual Deli Restaurants
Fast-Casual Deli Restaurants
Caplansky’s is Being Relaunched as an Authentic Jewish Franchise
<
81
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
<
80
Dog-Powered Delivery Services
Dog-Powered Delivery Services
The New DoggyDash Service Uses Dogs to Deliver Packages
<
79
Child-Like Food Branding
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
<
78
Brewery Tap Beacons
Brewery Tap Beacons
Schlafly Beer is Enhancing Its Brewery Bar Technology with Beacons
<
77
Chocolate Impostor Ads
Chocolate Impostor Ads
These Ads Dress the Snickers Bar as Other Chocolate Snacks
<
76
Sporty Stadium Bedrooms
Sporty Stadium Bedrooms
This Airbnb Rio De Janeiro Accommodation is Inside the Rio Olympic Arena
<
75
Gaming-and-Driving Caution Ads
Gaming-and-Driving Caution Ads
The Roads for Life Campaign is Against Mobile Games When Driving
<
74
Taiwanese Burger Pop-Ups
Taiwanese Burger Pop-Ups
The New In-N-Out Pop-Up Brings the American Burger Chain to Taiwan
<
73
Tasteful Mourning Auto Ads
Tasteful Mourning Auto Ads
Chevy's Prince Tribute is Touching and Appropriate
<
72
Garden Seed Packaging
Garden Seed Packaging
Pinch of Soil by Yara Marie Sayad is Efficiently Designed & Multi-Functional
<
71
Unwrapped Chocolate Billboards
Unwrapped Chocolate Billboards
This Museum Ad for a Chocolate Exhibition is Gradually Revealed
<
70
Screaming Pill Ads
Screaming Pill Ads
The Lehning Voxpax Campaign Promotes Loss of Voice Medication
<
69
Italian Supercar Amusement Parks
Italian Supercar Amusement Parks
The North American Ferrari Theme Park is for Car Enthusiasts
<
68
Professional Selfie Campaigns
Professional Selfie Campaigns
Posti Photography Encourages People to Hire Real Photographers
<
67
Spirited Mezcal Bottles
Spirited Mezcal Bottles
This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
<
66
Dark Sunglasses Ads
Dark Sunglasses Ads
The Nike Vision Campaign Gives the Sporty Look a Dramatic Edge
<
65
Modern Stock Photography
Modern Stock Photography
Modstock Offers Royalty-Free Images of How People Are In Real Life
<
64
VR Ticket Previews
VR Ticket Previews
The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
<
63
Face Swap Advertisements
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
<
62
Fill-in-the-Blank Fitness Fashion
Fill-in-the-Blank Fitness Fashion
The Calvin Klein Performance Campaign Stars Maud Welzen
<
61
Playground Fashion Ads
Playground Fashion Ads
The Orla Kiely Spring/Summer Campaign Stars Model Lou Schoof
<
60
Embellished Eyewear Campaigns
Embellished Eyewear Campaigns
The Dolce & Gabbana Eyewear Collection is Bold and Feminine
<
59
Latino Coffee Branding
Latino Coffee Branding
These Coffee Bags Spotlight the Origins of South American Coffee
<
58
Chic Industrial Event Venues
Chic Industrial Event Venues
This Birmingham Venue is Inspired by London's Shoreditch
<
57
Screenshot Coupon Ads
Screenshot Coupon Ads
McDonald's Experiments with a Different Kind of Mobile Marketing
<
56
Compostable Takeaway Packaging
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
<
55
Fast Casual Cocktail Menus
Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
<
54
Anti-Consumerism Ads
Anti-Consumerism Ads
These Ads Urge Creative Professionals to Fight for Social Justice
<
53
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
<
52
Soap-Based Packaging
Soap-Based Packaging
Bennison's Creative Clothing Packaging is Made of Biodegradable Soap Paper
<
51
Experiential Fitness Events
Experiential Fitness Events
CLIF Bar's VIP Workout Prepared Toronto for the WWF CN Tower Climb
<
50
VR Kitchen Simulators
VR Kitchen Simulators
IKEA's Virtual Reality Kitchen Experience Introduces Dream Kitchens
<
49
Voice-Responsive Logos
Voice-Responsive Logos
The Oi Emblem Changes Color and Shape When in Contact With Voice
<
48
Trippy Cartoon Indents
Trippy Cartoon Indents
The Simpsons on FX Introduces Refreshed Promos for the Iconic Show
<
47
Olive-Shaped Bottles
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
<
46
Cloud-Inspired Yogurt Packaging
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
<
45
Eco Fashion Installations
Eco Fashion Installations
H&M Celebrates World Recycle Week with a Consumer-Powered Display
<
44
Ancient VR Cereal Launches
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
<
43
Branded Plus-Size Instagrams
Branded Plus-Size Instagrams
The Forever 21 Plus Instagram Account Showcases More Bloggers
<
42
Superhero-Branded Pizza Boxes
Superhero-Branded Pizza Boxes
These Promotion Pizza Boxes Mark the Release of an Upcoming Film
<
41
Holographic Projection Tables
Holographic Projection Tables
FORUM8's Holographic Display Brings 3D-Printed Objects to Life
<
40
Inclusive Footwear Collections
Inclusive Footwear Collections
The New Louboutin Range Features an Extended Nude Palette
<
39
Sensory Cognac Ads
Sensory Cognac Ads
These Print Ads from Hennessy Awaken One's Senses
<
38
Chic Suburbia Lookbooks
Chic Suburbia Lookbooks
Jack by BB Dakota's Summer Daze Catalog Stars Model Delilah Parillo
<
37
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
<
36
Fictional Hipster Airlines
Fictional Hipster Airlines
This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank
<
35
Cook-In Meat Packaging
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
<
34
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
<
33
Cartoon-Themed Restaurant Branding
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
<
32
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
31
In-Store Flower Trucks
In-Store Flower Trucks
Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets
<
30
Logo-Inspired Pizza Boxes
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
<
29
Gold Star Snapchat Lenses
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
<
28
Multi-Tasking Driving Ads
Multi-Tasking Driving Ads
This Holiday Autos Ad Features Five Inventions for Travelers
<
27
Bohemian Ranch Lookbooks
Bohemian Ranch Lookbooks
The Free People April Catalog is Rustic and Beautiful
<
26
Cherry Blossom Bars
Cherry Blossom Bars
Suntory's London Whiskey Bar Celebrates Japan's Sakura Season
<
25
Freshness-Boasting Packaging
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
<
24
Fictional Beauty Brands
Fictional Beauty Brands
The Timeless Pop-Up Brings Attention to Elective Egg Freezing in London
<
23
Branded Design Exhibits
Branded Design Exhibits
The Nature of Motion Exhibit Aims to Connect Nike to the Design Community
<
22
Discreet Sanitary Napkin Packaging
Discreet Sanitary Napkin Packaging
Two Students Help Make Feminine Hygiene Less Embarassing
<
21
Rustic Hay Sausage Packaging
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
<
20
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
<
19
Pipe-Embedded Pizza Boxes
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
<
18
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
<
17
Ice Cream Capsules
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
<
16
List-Inspired Food Packaging
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
<
15
Tropical Skincare Branding
Tropical Skincare Branding
The NOIR Brand Identity is Adorned With Botanical Motifs
<
14
Prehistoric Popsicle Treats
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
<
13
Loose Leaf E-Commerce Brands
Loose Leaf E-Commerce Brands
CitizenTea is a Newly Launched Premium E-Commerce Brand
<
12
Members-Only Pop-Up Shops
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
<
11
Interactive Football Cleat Launches
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
<
10
Unconventional Object Ads
Unconventional Object Ads
These Print Ads Promote the IKEA Charging Furniture Pieces
<
9
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
8
Department Store Food Halls
Department Store Food Halls
The Fenwick Food Hall Has Opened in the Brand's Original Store
<
7
Artful Ingredient Branding
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
<
6
Compostable Plastic Packaging
Compostable Plastic Packaging
The Vegetop Container by Sonoco is Fully Organic and Recyclable
<
5
Minimalist Juice Branding
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
<
4
Beauty Pop-Up Launch Parties
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
<
3
Superhero Lifestyle Illustrations
Superhero Lifestyle Illustrations
Fulvio Obregon Illustrates Healthy Heroes for Plenish Cleanse
<
2
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<
1
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
<