With the arrival of the spring season, many of the most innovative May 2016 marketing ideas make the most of the change in weather in creative outdoor advertisements, pop-up events and packaging designs that evoke freshness.
As more features are added, Snapchat continues to hold the attention of its young users, making it a powerful platform for marketing. For the launch of its new rewards program, Starbucks launched a sponsored lens. Offline, National Geographic launched a series of face swap advertisements that takes inspiration from the popular app feature.
The top marketing innovations also experimented with playful packaging forms, which can be seen in a domino-shaped pizza box concept from Domino's pizza, soap-based packaging and logo designs that have the ability to be augmented by a voice.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
