The anti-advertising movement 'Brandalism' recently erected a series of eye-catching posters that urge creative professionals to use their talents for something greater than encouraging consumers to buy more products.
The ads were installed outside of influential ad agencies in London as a way to capture the attention of the creative professionals working there. The ads ask advertisers to stop using their talents to encourage consumerism and to instead concentrate on issues such as poverty, environmentalism and social justice. As a representative from Brandalism explains, "The skills of thousands of creative people are needed not to sell us more stuff, but to overcome the multiple social crisis of our times."
The ads serve as a creative way to demonstrate the powerful impact of advertising and its ability to be used as a tool for addressing more pressing global concerns.