The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.
One of the more prominent trends that could be observed this past year was brands taking advantage of bus shelters to engage and interact with consumers. One such example is the 'Made to Move' campaign by the brand 'Lucozade' – which sells sports drinks. The campaign featured a bus shelter with a 'Wait Training' program that encouraged commuters to exercise along with the video that is featured – with participants receiving a sports drink at the end. The unique campaign worked to engage consumers, improved brand perception and worked towards a good cause – promoting health and fitness. Trend Hunter's 2017 Trend Report is packed with ideas and innovations that are related to engaging modern day consumers in similar ways.
As this past year has been one of great change and upheaval, it is unsurprising that brands, charities and individuals would take the time to promote good causes on widely seen marketing platforms such as billboards. An example of this is the anti-homophobia billboard by the non-profit 'Planting Peace,' – which reveals an image of the politicians Donald Trump and Ted Cruz kissing along with the quote "Love Trumps Hate" – now a war cry of sorts for anti-Trump protesters and pro-Hillary and Bernie supporters.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
