British charity Missing People leveraged the immense popularity of VR game Pokemon Go to help raise awareness of missing persons. The philanthropic organization partnered with the Bartle Bogle Hegarty intern program BBH Barn in London to create the Pokemon Go-themed campaign.
London has an estimated 5 million UK Pokemon Go players, but also 250,000 people who go missing every year. This clever and socially relevant example of Pokemon Go-inspired content stands out by encourages those out searching for invisible anime creatures to keep an eye out for the advertised missing people as well. High traffic areas of London including Trafalgar Square and Waterloo Station featured the enormous Pokemon posters, which showed the face of a missing person inside a Pokeball.