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Top 100 Marketing Trends of 2016

From Celebrity Instagram Campaigns to Provocative Clothing Ads

— January 28, 2017 — Pop Culture
The top 2016 marketing trends have been been unsurprisingly diverse – but some of the more influential patterns of this year can be found in brands harnessing the viral power of celebrities, and more subversive marketing techniques.

One particularly prominent example of brands using celebrities to further their image is the collaboration between Selena Gomez and Coca Cola. The image features the celebrity dressed in red and drinking a coke, while lyrics from one of her songs are featured on the drink's bottle. The picture quickly shot to fame and became the most "liked" photo on Instagram – an enormous feat considering the sheer volume of content that is posted on the site. Coca Cola was able to capitalize on Gomez's celebrity and the fact that her Instagram account has the most followers from anyone on the site – resulting in a campaign that created plenty of buzz among the younger demographics that tend to follow Gomez.

Brands are slowly beginning to take more prominent stances on various social issues, rather than appearing to remain "neutral" while still catering to dominant groups as they once did, and their advertising is beginning to match this shift. One such example of this is 'Addition Elle's' "F* it Up" campaign, in which a series of models from diverse backgrounds are featured boldly talking about the "fashion democracy" – where all body types and skin colors are represented.

For those interested in learning more about upcoming trends and insights in the vast field of marketing, Trend Hunter's annual innovation conference Future Festival will be taking place in seven different cities in 2017.
6.9
Score
Popularity
Activity
Freshness
100
Fatherly Hot Dog Giveaways
Fatherly Hot Dog Giveaways
This Father's Day Promotion Rewards Hungry Dads with a Free Chili Dog
<
99
Chimpanzee Christmas Party Ads
Chimpanzee Christmas Party Ads
This Oddbins Chimps Ad Has Chimps Decorating a Store
<
98
Disappearing Alphabet Campaigns
Disappearing Alphabet Campaigns
This Blood Donation Initiative Removes A, B and O from Signage
<
97
Anti-Harassment Drink Campaigns
Anti-Harassment Drink Campaigns
Vodka Mariette's Anti-Harassment Campaign Thwarts Catcalling
<
96
Unexpectedly Spicy Mustard Commercials
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
<
95
Celebratory Theme Park Promotions
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
<
94
Adventurous Telecom Campaigns
Adventurous Telecom Campaigns
Rogers' 'Roam Like Home' Campaign Spotlights International Coverage
<
93
Promotional Support Groups
Promotional Support Groups
Caloi's 'Car Addicts Support Group' Brings Attention to Urban Mobility
<
92
Resilient Mother Campaigns
Resilient Mother Campaigns
The Flower Service 'Teleflora' Released a Powerful Ad About Mothers
<
91
Choreographed Christmas Commercials
Choreographed Christmas Commercials
House of Fraser's Holiday Ad is Styled Like a Music Video
<
90
Complimentary Kids Meals
Complimentary Kids Meals
Chipotle is Now Letting Kids Eat Free Every Sunday
<
89
Security Camera Ads
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
<
88
Hot Sauce-Themed Restaurant Ads
Hot Sauce-Themed Restaurant Ads
The Fast Food Chain Wendy's is Hopping on the Sriracha Craze
<
87
Cancer-Fighting Sweatpants
Cancer-Fighting Sweatpants
Veritas and Lazypants Teamed Up on a Campaign for Cancer Research
<
86
Complimentary Ice Cream Promotions
Complimentary Ice Cream Promotions
This Chain is Celebrating Spring with Free Ice Cream Cones
<
85
Holiday-Themed Pancake Promotions
Holiday-Themed Pancake Promotions
This Chain Rewards Those Who Wear Green on St. Patrick's Day
<
84
Car-Scented Colognes
Car-Scented Colognes
Ally Auto Recently Recreated Car Scents in the Form of Spray-On Fragrances
<
83
Gourmet Ice Cream Giveaways
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
<
82
Black Friday Loyalty Campaigns
Black Friday Loyalty Campaigns
Consumers Who Join 'Team HTC' can Earn Early Black Friday Deals
<
81
Anti-Pink Tax Campaigns
Anti-Pink Tax Campaigns
This Toronto Coffee Shop Made a Powerful Point Against the Pink Tax
<
80
Emotional Real Beauty Ads
Emotional Real Beauty Ads
This Dove Campaign Commercial Shows Men React to Models & Loved Ones
<
79
Style-Conscious Shopping Systems
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
<
78
Fast Food Football Teams
Fast Food Football Teams
The Kentucky Buckets is a Fictional Football Team Created by KFC
<
77
Emotional Teddy Bear Holiday Ads
Emotional Teddy Bear Holiday Ads
Interflora's Ad Considers the Value of Giving to Loved Ones
<
76
Millennial-Targeted Halloween Ads
Millennial-Targeted Halloween Ads
Svedka Series Pokes Fun at the Horrors of "First World Problems"
<
75
Celebratory Donut Giveaways
Celebratory Donut Giveaways
The New Krispy Kreme Promotion Celebrates National Donut Day 2016
<
74
Election Day Cookie Giveaways
Election Day Cookie Giveaways
Great American Cookies is Giving Away Free Cookies to Those Who Vote
<
73
Satirical Anti-Gun Campaigns
Satirical Anti-Gun Campaigns
'Toddlers Kill' Considers the Dangers of Firearm Ownership in the US
<
72
Indulgent Email Promotions
Indulgent Email Promotions
Dairy Queen's Blizzard Fan Club Offers Monthly and Birthday Promos
<
71
Political Ice Cream Campaigns
Political Ice Cream Campaigns
Ben & Jerry's New Flavor is Being Promoted with a Hopeful Message
<
70
Receipt-Based Food Promotions
Receipt-Based Food Promotions
The Starbucks Sweet Receipt Offer Treats Customers to Discount Food
<
69
Interactive Karaoke Billboards
Interactive Karaoke Billboards
Santander's Fun City Billboards Appeal to Millennials
<
68
Playful Denim Campaigns
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
<
67
Identity-Celebrating Ads
Identity-Celebrating Ads
This Clairol Hair Color Ad Stars Transgender Model Tracey Norman
<
66
Stereotype-Defying Menstruation Ads
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
<
65
Celebratory Chicken Wing Promotions
Celebratory Chicken Wing Promotions
This Restaurant Promotion Celebrates National Chicken Wing Day
<
64
Parody Promotion Videos
Parody Promotion Videos
Actress Margot Robbie Parodies 'American Psycho' for Vogue
<
63
Inspirational Underdog Ads
Inspirational Underdog Ads
Nike's 'Come Out of Nowhere' Campaign Celebrates All the Underdogs
<
62
Promotional Celebrity-Voiced Alarms
Promotional Celebrity-Voiced Alarms
The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa
<
61
Spooky Burrito Promotions
Spooky Burrito Promotions
This Festive Chipotle Burrito for Halloween is Branded as a 'Boorito'
<
60
Inclusive Retail Campaigns
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
<
59
Unlimited Chicken Wing Promotions
Unlimited Chicken Wing Promotions
Hooters Will Offer All-You-Can-Eat Wings for This Foodie Holiday
<
58
Slow Motion Clothing Commericals
Slow Motion Clothing Commericals
Uniqlo Lifewear's Ad Considers Why People Wear What They Do
<
57
Celebrity-Endorsed Donut Promotions
Celebrity-Endorsed Donut Promotions
Krispy Kreme's Shaq-or-Treat Promotion Celebrates Halloween
<
56
Festive Fuel Promotions
Festive Fuel Promotions
The 'Tanks'giving' Campaign Aims to Reward Holiday Travelers with Free Gas
<
55
Connected Cosmetics Displays
Connected Cosmetics Displays
Perch Interactive's Digital Product Display Shares Valuable Data
<
54
Anti-Violence Newspaper Signs
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
<
53
Political Chip Packaging
Political Chip Packaging
Doritos' Branding Has Been Redesigned for Its 'Rock the Vote' Campaign
<
52
Search Engine Optimized Products
Search Engine Optimized Products
IKEA's 'Retail Therapy' Campaign Renames Products Based on Google
<
51
Student-Targeted Tech Giveaways
Student-Targeted Tech Giveaways
The #GetCollegeReady Campaign Helped Prepare High School Grads
<
50
Free Fatherly Meal Promotions
Free Fatherly Meal Promotions
Dads Ate Free as Part of the Roy Rogers Father's Day Promotion
<
49
Blue Slushie-Flavored Donuts
Blue Slushie-Flavored Donuts
The New Blue Raspberry Slurpee Donut is Inspired by an Iconic Drink
<
48
Online Positivity Campaigns
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
<
47
Influential Female Ad Campaigns
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
<
46
Social Media Sandwich Promotions
Social Media Sandwich Promotions
This Chain is Exchanging Tweets for Free Breakfast Sandwiches
<
45
Co-Branded Pizza Promotions
Co-Branded Pizza Promotions
This Promotion Rewards Consumers with a Free Personal Pan Pizza
<
44
Celebratory Donut Promotions
Celebratory Donut Promotions
Dunkin' Donuts is Helping Consumers Celebrate National Donut Day
<
43
Small-Batch Kombucha Teas
Small-Batch Kombucha Teas
These Small-Batch Teas are Perfect for Brand Promotion Purposes
<
42
Charitable Burger Geofilters
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
<
41
Workout Bus Shelters
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
<
40
Disability Awareness Ads
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
<
39
Discount Ice Cream Promotions
Discount Ice Cream Promotions
The 'Celebrate 31' Promotion Includes Ongoing Ice Cream Discounts
<
38
Bottomless Coffee Tumblers
Bottomless Coffee Tumblers
This Reusable Tumbler Allow Customers to Enjoy Free Starbucks Coffee
<
37
Long-Distance Mother's Day Calls
Long-Distance Mother's Day Calls
Rogers Mother's Day Deal Offers a Free Hour of Long-Distance
<
36
Handcrafted Social Campaigns
Handcrafted Social Campaigns
Innocent Drinks' Customized Social Media Campaign is "Handmade"
<
35
Charitable Promotion Pranks
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
<
34
Film Festival Beer Cans
Film Festival Beer Cans
Stella Artois Created This Limited Edition Beer Can Design for Cannes
<
33
Football Cleat Charity Campaigns
Football Cleat Charity Campaigns
'My Cause My Cleats' Allows NFL Players to Promote Charities
<
32
Disney Social Campaigns
Disney Social Campaigns
The LA County Museum of Art Blended Generational Interests with Snapchat
<
31
Product-Promoting Global Photography
Product-Promoting Global Photography
Vans Asked Creatives to Lens Examples of Its Products in Use
<
30
Immersive Selfie Towers
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
<
29
Hotel Loyalty Program Perks
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
<
28
Custom Soda Brand Gifts
Custom Soda Brand Gifts
These Branded Gifts Celebrate Diet Coke's 'ReTweets of Love' Campaign
<
27
Coffee Pairing Promotions
Coffee Pairing Promotions
Krispy Kreme is Celebrating National Coffee Day 2016 with Free Food
<
26
Beer-Themed Football Sweepstakes
Beer-Themed Football Sweepstakes
This Dos Equis Promotion Helps College Football Fans Celebrate
<
25
Multi-Character Snapchat Lenses
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
<
24
Limited-Edition Movie Tickets
Limited-Edition Movie Tickets
This Hunger Games Promotion Involved Collectible Movie Tickets
<
23
Projected Christmas Campaigns
Projected Christmas Campaigns
Very.co.uk's Holiday Ad Campaign Was Shared on London Buildings
<
22
Coffee Rideshare Programs
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
<
21
Custom Mother’s Day Condiments
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
<
20
Apologetic Tourism Campaigns
Apologetic Tourism Campaigns
Montreal's Sorry Tourism Campaign Sarcastically Apologizes to Cities
<
19
Viral Game Charity Campaigns
Viral Game Charity Campaigns
This Pokemon Go-Themed Campaign Helps Find Missing People Too
<
18
Fried Chicken-Scented Lotions
Fried Chicken-Scented Lotions
KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
<
17
Music-Enabled Chocolate Wrappers
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
<
16
Fast Food-Scented Candles
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
<
15
Rainy Day Dessert Promotions
Rainy Day Dessert Promotions
This Frozen Yogurt Shop Offers Discounts on Rainy Days
<
14
Social Media Coffee Sleeves
Social Media Coffee Sleeves
These Starbucks Sleeves Linked to the Seahawks Snapchat Channel
<
13
Provocative Body Positivity Ads
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
<
12
Muslim Beauty Brand Ambassadors
Muslim Beauty Brand Ambassadors
CoverGirl's Newest Brand Ambassador is Beauty Blogger Nura Afia
<
11
Pop-Up Handicraft Shops
Pop-Up Handicraft Shops
The 'Everyday Emporium' Etsy Shop Celebrates Individuality
<
10
Parody Pop Ads
Parody Pop Ads
In Reference to a Cindy Crawford Pepsi Ad, 'SumOfUs' Reveals the Brand's Eco Damage
<
9
Limited-Edition Charcoal Drinks
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
<
8
Comedic Mother's Day Ads
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
<
7
Political Food Trucks
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
<
6
Gamified Stadium Experiences
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
<
5
Interactive Beer Posters
Interactive Beer Posters
Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters
<
4
Zero Gravity Dance Parties
Zero Gravity Dance Parties
Desperados' 'Bass Drop' Takes EDM Fans to 20,000 Feet
<
3
Viral Instagram Campaigns
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
<
2
Selfie-Taking Soda Bottles
Selfie-Taking Soda Bottles
This Coca-Cola Bottle Captures the Special Moment of Sipping Coke
<
1
Shameless Menstruation Campaigns
Shameless Menstruation Campaigns
'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products
<