After announcing that he has taken ownership of an iconic Krispy Kreme store on Ponce de Leon Avenue in Atlanta, basketball superstar Shaquille O’Neal has begun promoting a new Shaq-or-Treat promotion that celebrates his favorite time of year.
The Shaq-or-Treat promotion is a special social media contest that celebrates Halloween and officially welcomes Shaq as the brand's new global spokesperson. To enter the contest, fans simply have to tag their social media posts with the clever hashtag #ShaqOrTreat between October 28th and 31st. Those who enter will then be eligible to win a series of Shaq-autographed prizes or special Krispy Kreme-branded treats.
While Shaq has long professed his love for Krispy Kreme donuts, the new promotion helps solidify the partnership between the basketball star and the brand in addition to celebrating the Halloween season.
What Makes This Trend Stand Out
- Celebrity-endorsed Promotions
- Businesses can consider partnering with celebrities to endorse their products and services through promotions.
- Social Media Contests
- Companies can utilize social media contests to engage customers and increase brand awareness.
- Branded Treats
- Brands can create special treats to promote their products and increase customer loyalty.
Sectors Adopting This
- Food and Beverage
- Food and beverage companies can leverage celebrity endorsements and social media contests to promote their products and increase customer engagement.
- Entertainment
- Entertainment companies can partner with celebrities to create unique promotions and engage their audiences on social media.
- Sports
- Sports teams and athletes can collaborate with brands to create branded products and increase fan engagement.
