Halloween is almost here and Krispy Kreme is getting into the spirit of spooky season with the launch of its new Haunted House Collection.
The new Haunted House Collection is a series of Halloween-inspired doughnuts served in a custom Halloween-decorated box. Inside you'll find brand-new donuts like the Spooky Spider Doughnut, which features chocolate icing coated with cookie pieces and an icing spider web, as well as the new Scaredy Cat Doughnut, which features purple icing and a chocolate cate piece on top. Other items in the new collection include the Boo Batter Doughnut, which is filled with cake batter, and the Neon Orange Sprinkle Doughnut, which features bright orange icing and a Halloween sprinkle blend on top.
The new Haunted House Collection is available now through October 31, 2022.
Image Credit: Krispy Kreme
What's Driving This Trend
- Halloween-theme Doughnuts
- Opportunity for bakeries and restaurants to offer limited-edition Halloween-themed doughnuts to attract customers during the spooky season.
- Custom Holiday Packaging
- Potential for companies to create themed packaging for their products during holidays or special occasions to generate excitement and interest from consumers.
- Seasonal Limited-edition Offerings
- Strategy to introduce new limited-edition products during special occasions or holidays to attract new customers and keep loyal customers interested.
Who This Affects Most
- Bakery
- Bakeries can create their own unique Halloween-themed doughnuts and offer them as a limited-time promotion to attract customers during the spooky season.
- Restaurant
- Restaurants can create a special Halloween-themed menu or offer limited-edition Halloween-themed dishes to generate more interest and attract customers during the Halloween season.
- Packaging
- Packaging companies can offer custom holiday-themed packaging designs and concepts to companies that want to generate excitement and interest from consumers during special occasions.
