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45 Examples of Branded Contests

From Fan-Picked Oatmeal Promotions to Fast Food Vacations

— May 30, 2017 — Marketing
While branded contests are nothing new, these types of company-sponsored competitions have taken a new shape in response to changing consumers habits. Indeed, the simple sweepstakes of the past have been replaced with more engaging and interactive competitions that seek to engage consumers in new and exciting ways.

In recent years, contests that involve crowdsourcing new ideas have become extremely popular -- particularly among food and beverage brands. For example, Quaker's Bring Your Best Bowl contest gave fans a chance to choose the next flavor of instant oatmeal from the brand by submitting their own recipes. Nabisco launched a similar contest called My Oreo Creation, which asked fans to choose the newest cookie flavor and enter to win a trip to New York City.

Beyond the crowdsourcing model, many branded contests now feature experiential elements. This means that fans get to interact with the brand in a more hands-on way in order to claim their prize. Examples of experiential contests include the Coors Light Games and Columbia Sportswear's Agent of Tough competition.
6.9
Score
Popularity
Activity
Freshness
45
Promotional Holiday Giveaways
Promotional Holiday Giveaways
Bass Pro's 'Countdown to Christmas' Campaign Featured Big Prizes
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44
Bridal Footwear Pinboards
Bridal Footwear Pinboards
Aldo Engaged Brides on Pinterest with a Wedding Footwear Contest
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43
Photogenic Garden Contests
Photogenic Garden Contests
Pennington's Lawn & Garden Envy Contests Offer Prizes to Facebook Fans
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42
Weekly Mobile Perks
Weekly Mobile Perks
'T-Mobile Tuesdays' Gives Members Access to Savings and Freebies
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41
Electronic Brand Olympic Campaigns
Electronic Brand Olympic Campaigns
The Panasonic #YallaRio Contest will Send Raffle Winners to Rio
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40
Carbonated Cocktail Contests
Carbonated Cocktail Contests
The Grey Goose Vodka Pour Masters Competition Featured Fizzy Drinks
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39
Jazz-Honoring Whiskey Contests
Jazz-Honoring Whiskey Contests
This Jack Daniels Contest Asks Consumers to Toast to Frank Sinatra
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38
Crowdsourced Rebranding Campaigns
Crowdsourced Rebranding Campaigns
Barefoot Bucha Used Fan Input to Rebrand as Blue Ridge Bucha
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37
Actor-Inspired Cocktails
Actor-Inspired Cocktails
Mott's Clamato Held a Contest with Dan Levy for National Caesar Day
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36
Rice-Oriented Cooking Contests
Rice-Oriented Cooking Contests
The 'Rice to the Occasion' Contest Involves Minute Rice Recipes
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35
Child Baker Programs
Child Baker Programs
'I Am Chef Haagen-Dazs' Offers Fun and Educational Child Cooking Lessons
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34
Creative Dessert Contests
Creative Dessert Contests
This 'Doughnut Flavor Craze Contest' Offers Prizes for New Flavor Ideas
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33
Cinematic Frozen Yogurt Contests
Cinematic Frozen Yogurt Contests
This Contest Offers the Chance to Win a Private Screening
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32
Crowdsourced Snack Bar Flavors
Crowdsourced Snack Bar Flavors
KIND is Inviting Fans to Vote for a New Flavor with 'Raise the Bar'
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31
Surprise Travel Sweepstakes
Surprise Travel Sweepstakes
Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest
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30
Resilient Consumer Contests
Resilient Consumer Contests
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
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29
Festive Donut Promotions
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
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28
Fan-Picked Oatmeal Promotions
Fan-Picked Oatmeal Promotions
Quaker’s New Contest Lets Fans Pick the Next Instant Oatmeal Flavor
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27
Burger-Naming Contests
Burger-Naming Contests
This Chain is Giving Fans an Opportunity to Name Its New Burger
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26
Fan-Crafted Seasonal Pizzas
Fan-Crafted Seasonal Pizzas
'The Petra' is a Brand New Dish Created by a Loyal MOD Pizza Customer
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25
Crowdsourced Chocolate Shipping Contests
Crowdsourced Chocolate Shipping Contests
Hershey's Latest Contest Aimed to Solve a Shipping Issue
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24
Gamified Beverage Promotions
Gamified Beverage Promotions
Nurishment Original's 'Anniversary Arcade' Contest Offers Tech Prizes
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23
Olympic Video Game Giveaways
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
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22
Holiday Food Photography Contests
Holiday Food Photography Contests
CyberLink's Foodies & Photographs Contest Rewards Holiday Bakers
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21
Traveling Tea Photo Contests
Traveling Tea Photo Contests
David's Tea Kicked Off Its #TeaTravels Marketing Campaign
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20
Celebrity-Endorsed Donut Promotions
Celebrity-Endorsed Donut Promotions
Krispy Kreme's Shaq-or-Treat Promotion Celebrates Halloween
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19
Gamer-Targeted Pizza Promotions
Gamer-Targeted Pizza Promotions
Pizza Hut is Giving Out a Custom Xbox One S Controller This Season
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18
Experiential Brew Contests
Experiential Brew Contests
Hooch's Drinking Campaign Urges Consumers to Hunt for an "H"
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17
Cereal-Rewarding Competitions
Cereal-Rewarding Competitions
Kellogg's Launched the #UtterCrunchyNutter to Find its Nuttiest Fans
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16
Savory Instant Oatmeals
Savory Instant Oatmeals
Quaker's Newest Flavor Introduces Apple-Cheddar Savory Oats
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15
Edible Gold Pizzas
Edible Gold Pizzas
The Golden Garlic Knots Pizza Celebrates the Anniversary of the Super Bowl
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14
Mustachioed Social Media Campaigns
Mustachioed Social Media Campaigns
The #JeepStacheContest Rewards Those with Movember 'Staches
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13
Anti-Bullying Deodorant Scholarships
Anti-Bullying Deodorant Scholarships
The Secret Mean Stinks Campaign Combats Girl-to-Girl Bullying
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12
Fan-Picked Candy Flavors
Fan-Picked Candy Flavors
The 'Flavor Vote' Promotion Allows Fans to Choose the Next M&M’s Flavour
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11
Crowdsourced Retail Photo Galleries
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
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10
Immersive Selfie Towers
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
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9
Online Cookie Flavor Competitions
Online Cookie Flavor Competitions
My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
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8
Nap Room Contests
Nap Room Contests
Casper's Nap Like a Boss Campaign to Help Companies Get Better Sleep
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7
Oral Health Challenges
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
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6
Fast Food Vacation Experiences
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
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5
Beauty-Based Pollution Campaigns
Beauty-Based Pollution Campaigns
This Map Shows Where Pollution Anti-Aging Products are Being Used
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4
Shark-Infested Underwater Bedrooms
Shark-Infested Underwater Bedrooms
This Airbnb Aquarium Suite is the Brand's Latest Contest
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3
Disney Princess-Themed Aircrafts
Disney Princess-Themed Aircrafts
This Airline Design & Promotion is Inspired By Disney's 'Moana'
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2
Board Game Pop-Up Hotels
Board Game Pop-Up Hotels
The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
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1
Branded Backyard Beer Tournaments
Branded Backyard Beer Tournaments
The Coors Light Games is a Two-Day Ultimate Party Experience
<