In honor of Movember, Jeep is encouraging consumers to "Grow a Mo, Show a Mo" for its #JeepStacheContest. The contest will help to support the work of the Movember Foundation and its effort to raise funds and awareness for men's health.
The #JeepStacheContest is a social media campaign that is taking place between November 1st and 30th. During this time, consumers are encouraged to post a picture of their Movember 'stache to Twitter or Instagram with the hashtag #JeepStacheContest. For every #JeepStache photo posted, Jeep will donate a dollar to the Movember Foundation. In turn, fans will also be entered to will a new 2017 Jeep Renegade as recognition of their efforts to raise awareness for men's health.
The new Jeep promotion demonstrates how brands can team up with charitable organizations to creatively engage with consumers about important issues.