Yogurty's recently teamed up with Entertainment One Films Canada Inc. to give fans the chance to win a private screening of 'The Little Prince.' Frozen yogurt is extremely popular among children because it is completely customizable. This contest targets young Yogurty's customers by giving them an opportunity to see a new children's film on the big screen.
The new Yogurty's promotion allows fans to win a private screening of The Little Prince. Not only does the winner get to watch the new film on the big screen, but he or she can also invite 10 of their closest friends to join them. To enter the contest, fans simply fill out an online ballot on the Yogurty's website.
The contest demonstrates how brands can appeal to specific consumer demographics by offering rewards that appeal to certain age groups.