McDonald's Japan is currently holding a competition to see who can think of a name for its new burger. While most McDonald's creations a named according to a familiar formula, this particular burger has yet to be christened.
The campaign runs from February 2 to February 15, with an outlandish prize awarded to the individual who comes up with the winning name. The burger in question is a Big Mac topped with hot potatoes and a burnt soy and onion-flavored sauce. The new burger was created specifically for Japanese tastes, which is why the winner will receive the very burger they named everyday for the next 10 years. In total, the prize amounts to ¥1,423,500 worth of free burgers.
While the prize may be unusual, the contest offers a fun way for consumers to engage with the McDonald's brand and provide their input.