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40 Examples of Restaurant Marketing Campaigns

From French Fry Films to Fast Casual Filters

— November 14, 2016 — Marketing
In recent years, restaurant marketing campaigns have shifted from a focus on food and ingredients, to a focus on the multisensory experience of eating out.

One way in which restaurant ads have changed is that they focus on the lifestyle surrounding their menu rather than the dishes themselves. For instance, Panera Bread created an ad that shows how the brand serves as a partner when it comes to helping families eat healthy. Similarly, the Chipotle ad titled 'A Love Story' reiterates the company's commitment to using fresh ingredients and selling "food with integrity."

Another way restaurants are engaging with consumers is by leveraging the interactive element of social media. This can include everything from branded filters at chains such as IHOP and Taco Bell to restaurant-specific emojis such as those created by Tim Hortons. These types of restaurant marketing campaigns not only encourage consumers to interact with the brand, but they also help to spread brand awareness online.
6.6
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Popularity
Activity
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Hockey Star Coffee Commercials
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
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39
Tortilla Chip Guitar Ads
Tortilla Chip Guitar Ads
This Electric Guitar was Created to Promote Moe's Southwest Grill
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38
Loud-Mouthed Restaurant Ads
Loud-Mouthed Restaurant Ads
KFC's New Ad Features a Shouting Match Over Its Chicken Share Bucket
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37
Taunting Bacon Taco Ads
Taunting Bacon Taco Ads
This Ad Features a Hungry Man Being Teased with Non-Edible Bacon Products
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36
French Fry Short Films
French Fry Short Films
McDonald's Introduced Its New Loaded Fries Through 'Fryflix' Ads
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35
Bacon Diversity Ads
Bacon Diversity Ads
This Wendy's Thick Cut Bacon Ad Personifies the Meaty Snack
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34
Fighter Food Ads
Fighter Food Ads
'Carl's Jr' is Using Ronda Rousey to Sell a Breakfast Sandwich
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33
Animated Anti-Fast Food Ads
Animated Anti-Fast Food Ads
Chipotle's New Short Film Takes Aim at Fast Food Companies
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32
Athlete-Endorsed Poutine Ads
Athlete-Endorsed Poutine Ads
Mcdonald's Introduced Smoked Meat Poutine with a Star Hockey Player
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31
Cinematic Fast Food Commercials
Cinematic Fast Food Commercials
These McDonald's Ads are Parodies of Famous Scenes in Film
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30
Bachata Fast Food Ads
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
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29
Celebrity Mascot Ads
Celebrity Mascot Ads
KFC Has a SNL Star Play Colonel Sanders in Its Celebrity Commercials
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28
Maternal Restaurant Ads
Maternal Restaurant Ads
Ruby Tuesday's 'Shy Girl' Ad Speaks to Moms with Young Families
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27
Comedic Fast Food Ads
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
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26
Awkward First Date Ads
Awkward First Date Ads
This Ad Shares One Couple's Awkward Date Ending with a McDonald's Big Mac
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25
Fast Food Luggage Ads
Fast Food Luggage Ads
Bojangles Gave Travelers Full Meals on Airport Luggage Conveyor Belts
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24
Accent Appropriated Adverts
Accent Appropriated Adverts
Ira Smolikov Creates American Print Ads Using European Accents
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23
Wealthy Diner Ads
Wealthy Diner Ads
This Burger King Commercial Has Two Old Rich Men Eat Lamb Burgers
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22
Spanish Fast Food Ads
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
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21
Black Coffee Buses
Black Coffee Buses
This Coffee Marketing Stunt Surprises Canadians with a Dark Bus Ride
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20
Floating Beverage Stunts
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
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19
Cultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
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18
Fast Food Photo Contests
Fast Food Photo Contests
Burger 21 Offers Free Cheeseburgers to Loyalty Club Members
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17
3D Emoji Ads
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
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16
Peaceful Fast Food Ads
Peaceful Fast Food Ads
These McDonald's Soccer Ads Bring People Together for UEFA Euro 2016
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15
Aspirational Lifestyle Ads
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
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14
Taco Mask Snapchat Lenses
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
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13
Canadian Emoji Keyboards
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
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12
Political French Fry Ads
Political French Fry Ads
McDonald's Election Day Ad Illustrates Different Types of Fry Eaters
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11
Mysterious Restaurant Campaigns
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
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10
Flirtatious Sushi Ads
Flirtatious Sushi Ads
These Sushi Advertisements Show Food Quoting Promiscuous Lines
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9
Infinite Fast Food Ads
Infinite Fast Food Ads
The Latest McDonald's Billboard Promises Endless Drink Refreshment
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8
Screenshot Coupon Ads
Screenshot Coupon Ads
McDonald's Experiments with a Different Kind of Mobile Marketing
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7
Location-Based Food Ads
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
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6
Familial Fast Food Ads
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
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5
Academic Fast Food Ads
Academic Fast Food Ads
These McDonald's Ads Celebrate the School Season with Tasty Reminders
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4
Upside Down Fast Food Ads
Upside Down Fast Food Ads
McDonald's Transfroms McFlurries to Target Portugal's Love for Popsicles
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3
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
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2
Rebranded Fast Food Campaigns
Rebranded Fast Food Campaigns
The KFC Brand Received a More Modern and Minimalist Design Makeover
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1
Fast Food Emoji Ads
Fast Food Emoji Ads
These McDonald's Billboards Are Marked with Emoticon Imagery
<