In the spirit of warm weather and staying hydrated, fast food chain McDonald's created this clever drink refreshment add that promises to keep you revitalized with a graphic of the iconic red and yellow McDonald's straw twisted into an infinity symbol. The clever marketing behind this brand speaks to its Summer Drink Days menu.
Annually when the weather heats up, McDonald's releases a Summer Drink Days menu that offers its popular iced coffees, fountain pops and fruit smoothies for prices as low as one to two dollars. To celebrate staying refreshed and hydrated, this fast food ad cleverly turns the instantly recognizable yellow, white and red McDonald's straw into a figure eight to symbolize the "endless refreshment" that McDonald's is providing. The minimalist ad relies on the brand's global recognizability thanks to its bright red and yellow branding.