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Infinite Fast Food Ads

The Latest McDonald's Billboard Promises Endless Drink Refreshment

— August 26, 2015 — Marketing
In the spirit of warm weather and staying hydrated, fast food chain McDonald's created this clever drink refreshment add that promises to keep you revitalized with a graphic of the iconic red and yellow McDonald's straw twisted into an infinity symbol. The clever marketing behind this brand speaks to its Summer Drink Days menu.

Annually when the weather heats up, McDonald's releases a Summer Drink Days menu that offers its popular iced coffees, fountain pops and fruit smoothies for prices as low as one to two dollars. To celebrate staying refreshed and hydrated, this fast food ad cleverly turns the instantly recognizable yellow, white and red McDonald's straw into a figure eight to symbolize the "endless refreshment" that McDonald's is providing. The minimalist ad relies on the brand's global recognizability thanks to its bright red and yellow branding.
Trend Themes
1. Clever Marketing - The use of clever marketing techniques, such as turning a straw into an infinity symbol, can capture consumer attention in unique ways.
2. Seasonal Promotions - The release of special menus during specific seasons, like McDonald's Summer Drink Days, can drive customer engagement and increase sales.
3. Brand Recognition - Leveraging a brand's global recognizability, such as McDonald's red and yellow branding, can create strong connections with consumers.
Industry Implications
1. Fast Food - The fast food industry can explore innovative advertising methods to attract customers, like McDonald's clever drink refreshment ad.
2. Beverage - The beverage industry can create seasonal menus and promotions to entice customers and boost sales, inspired by McDonald's Summer Drink Days.
3. Marketing and Advertising - The marketing and advertising industry can utilize recognizable brand elements, such as colors and symbols, to create impactful campaigns, as demonstrated by McDonald's straw infinity symbol ad.
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