In the spirit of warm weather and staying hydrated, fast food chain McDonald's created this clever drink refreshment add that promises to keep you revitalized with a graphic of the iconic red and yellow McDonald's straw twisted into an infinity symbol. The clever marketing behind this brand speaks to its Summer Drink Days menu.
Annually when the weather heats up, McDonald's releases a Summer Drink Days menu that offers its popular iced coffees, fountain pops and fruit smoothies for prices as low as one to two dollars. To celebrate staying refreshed and hydrated, this fast food ad cleverly turns the instantly recognizable yellow, white and red McDonald's straw into a figure eight to symbolize the "endless refreshment" that McDonald's is providing. The minimalist ad relies on the brand's global recognizability thanks to its bright red and yellow branding.
Infinite Fast Food Ads
More Stats +/-
Remixed Restaurant Packaging
Handheld Hamburger Packaging
Avocado Breakfast Sandwiches
Sweet Lychee-Flavored Pies
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.