The Subway Eat Fresh Refresh Ads Lead One into Another
Laura McQuarrie — July 14, 2021 — Marketing
References: prnewswire
Subway Eat Fresh Refreshed welcomed the largest and most extensive update in the American fast food restaurant franchise's history and with it, the first never-ending campaign. Starring sports legends from around the world, the campaign features one ad that leads into the next, creating binge-worthy content that keeps viewers hooked.
Viewers will see the familiar faces of people like seven-time NBA All-Star and two-time NBA MVP Stephen Curry, 23-time Grand Slam Tennis Champion and entrepreneur Serena Williams, and seven-time Super Bowl Champion and entrepreneur Tom Brady. Highlighting the many new menu improvements that have been made, the sports legends share a story that carries across multiple formats. Too Much For One Spokesperson 2 leaves viewers hanging just when Williams is just about to suggest what one of the new breads will go well with.
Viewers will see the familiar faces of people like seven-time NBA All-Star and two-time NBA MVP Stephen Curry, 23-time Grand Slam Tennis Champion and entrepreneur Serena Williams, and seven-time Super Bowl Champion and entrepreneur Tom Brady. Highlighting the many new menu improvements that have been made, the sports legends share a story that carries across multiple formats. Too Much For One Spokesperson 2 leaves viewers hanging just when Williams is just about to suggest what one of the new breads will go well with.
Trend Themes
1. Never-ending Campaigns - Creating campaigns that link ads together to create binge-worthy content can increase audience engagement and provide new opportunities to showcase new products or services.
2. Celebrities and Influencers as Spokespeople - Featuring well-known figures from a variety of industries in advertising campaigns can create buzz and increase brand recognition.
3. Menu Improvements - Continually updating and improving menus can entice both new and returning customers to try new products and increase sales.
Industry Implications
1. Fast Food - Fast food chains can utilize never-ending campaigns and celebrity/influencer spokespeople to attract customers and promote new menu items.
2. Sports and Athleisure - Sports and athleisure companies can partner with celebrities and influencers to create advertising campaigns that cater to their target audience.
3. Advertising and Marketing - Marketing firms can capitalize on the growing trend of interlinking ads and celebrity spokespeople to provide creative and innovative campaigns for their clients.
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