Subway has yet again expanded its digital-only menu 'The Vault" by adding the new Frontcourt Feast by Charles Barkley and new Redzone Roast by Tony Romo.
Subway recently expanded the sandwiches available through its online exclusive menu by adding two new sports legend-inspired offerings. The first is the Frontcourt Feast sub by Charles Barkley, which features Genoa salami, Pepper Jack cheese, lettuce, tomatoes, red onions, and mayo on Italian Herbs & Cheese bread. The other new offering is the Redzone Roast sub by Tony Romo, which features Angus Roast Beef, Pepper Jack cheese, lettuce, tomatoes, may, oil, and red wine vinegar on Hearty Multigrain Bread.
Both of the new sandwiches can be ordered exclusively online or through the Subway mobile app.
Image Credit: Subway
Why This Trend Is Growing
- Digital-exclusive Menus
- Offering online-exclusive menu items presents an opportunity for companies to appeal to customers who prefer digital channels and create hype around new menu items.
- Athlete-inspired Food
- Incorporating famous athletes' names and tastes creates an opportunity for companies to appeal to fans of the athletes and generate buzz around new menu items.
- Mobile Ordering
- Offering mobile ordering creates a more convenient experience for customers and allows companies to collect valuable data on customer preferences and behavior.
Industries Being Reshaped
- Fast Food
- Fast food companies can benefit from offering digital-exclusive menu items that generate buzz and excite customers.
- Professional Sports
- Sports organizations can explore partnerships with food companies to create athlete-inspired foods and merchandise, creating exciting opportunities for cross-promotion.
- Mobile Technology
- Mobile technology companies can provide solutions for fast food companies to simplify the mobile ordering process and make it more integrated with the overall customer experience.
