The NFL Draft kicks off on April 28, 2022, and Subway is celebrating by adding three creative new sandwiches to The Vault: Jordan Davis’ Standout Sub, Garrett Wilson’s Go Long Sub, and Kayvon Thibodeaux’s The Playmaker.
For those unfamiliar, The Vault is an online menu that's exclusively available through the Subway app and via Subway.com. The latest additions to this VIP menu include three signature sandwiches honoring prospective draftees Kayvon Thibodeaux, Garrett Wilson, and Jordan Davis. The Jordan Davis’ Standout Sub combines juicy steak with crispy strips of bacon and fiery Buffalo Sauce, while the Garrett Wilson’s Go Long Sub pairs oven-roasted turkey, black forest ham, and bacon with Subway’s smoky Baja Chipotle Sauce. Lastly, the Kayvon Thibodeaux’s The Playmaker features deli-sliced oven-roasted turkey, black forest ham, hickory-smoked bacon, and a blend of both fiery Buffalo Sauce and creamy Peppercorn Ranch.
Image Credit: Subway
What Makes This Trend Stand Out
- Athlete-inspired Products
- Brands can develop products catering to customers' admiration of professional athletes or sports personalities, potentially boosting sales and improving brand awareness.
- Online Exclusives
- The increasing popularity of online-exclusive menus or products could inspire brands to offer specialized items unavailable in physical stores as an e-commerce strategy.
- Limited Edition Offerings
- Producing limited edition offerings and partnerships with popular events or celebrities can increase customer engagement and brand loyalty.
Sectors Adopting This
- Fast Food
- Fast food chains can explore collaborative offerings and specialized menus to appeal to younger demographics or fans of specific sports personalities.
- E-commerce
- Online retailers can offer exclusive or limited edition items to lure customers, leading to increased sales and higher customer satisfaction.
- Sports Merchandise
- Sports merchandise companies could venture into creating food products or restaurant partnerships with professional athletes to increase revenue streams and exposure.
