As the summer finally gets into full swing, the July 2021 sports trends underscore the biggest innovation in the space.
To help recreate the traditional stadium experience in light of the recent cancellations, Subway is bringing authentic stadium experiences to the homes of fans. One pair of England football fans will get a DIY stadium from Subway and football legend Chris Kamara that can be set up in their backyards.
For those looking to experience more action at home, Natural Light Beer is attempting to break a world record water slide. The beer brand is creating a 2,021-foot plastic water slide on July 1st to bring the Guinness World Record title for longest slip and slide back to America. One lucky fan will be the first to test out the slide and also win a year's worth of Natty Light beer.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
