One-Pound Workout Weights

Bala's Bangle Classic 1 Lb Weights are Aesthetically Pleasing

The Bala Bangle Classic 1 Lb. Weights by Bala®—and offered through Athleta's website—is a pair of functional and aesthetically pleasing workout weights that promise to subtly enhance every workout. Available in three colors, including Charcoal, Deep Blue, and Blush, the product adds resistance to any workout—from yoga, running, and aerobics to pilates, walking, strength training, and even traveling, if you are keen on it. The weights are designed to be fit comfortably on wrists and ankles. No matter where one chooses to place them, they will contribute to fat-burning and muscle-building.

The Bala Bangle Classic 1 Lb. Weights by Bala® are made with the highest quality fitness material and they can be easily wiped clean. As the name suggests, the workout weights weight one pound each and are geared toward the female consumer.

Image Credit: Athleta

Aesthetic Fitness Accessories
Opportunity to create and market fitness products with both functional and visually appealing qualities.
Subtle Fitness Equipment
Opportunity to develop and sell lightweight, portable fitness equipment that enhances workouts without being cumbersome.
Multi-functional Fitness Devices
Opportunity to create and market fitness products that can be used in a variety of workouts and settings.

Where This Applies

Fitness Equipment
Opportunity to innovate and create new fitness equipment that enhances users' exercise routines subtly.
Fashion and Fitness
Opportunity to market fitness products with style and fashion in mind to appeal to a wider audience of consumers.
Travel and Fitness
Opportunity to cater to the demand for portable fitness equipment that is easily transportable on trips or while on the go.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 57%
Freshness 10%