Inspired by the tradition of drinking beer from the bowl of the Stanley Cup, the Molson Canadian Stanley Cup Batch is a limited-edition treat for hockey fans. The limited beer batch from Molson is one that has been "kissed by the Cup," as it was passed through the top bowl of the Cup.
With the intention of creating something unforgettable for Canadian hockey fans, the brand created not only a unique beer but also specially designed bottles that remind of the coveted Stanley Cup. Joy Ghosh, Senior Brand Director for the Molson family of brands, says that "Drinking from the Cup is a special moment for players. Yet sharing that feeling with the fans has never been done before, until now."