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41 Branded Emoji Ideas

From Arboreal Emoji Donations to Pizza-Ordering Emoji Texts

— May 24, 2016 — Tech
From Domino's service that allows users to order to pizza by simply texting a pizza emoji to publicity stunts involving elaborate emoji-inspired masks, these branded emoji campaigns capture the ways in which brands are capitalizing on this unique and surprisingly relevant facet of "language".

While many brands have released branded emoji keyboard apps, Pepsi Co created an elaborate emoji-based 'PepsiMoji' campaign that took things a step further with customizable user emojis, emoji-based packaging and purchasable themed merchandise available at pop-up shops.

Separately, healthy beverage brand Innocent held a pop-up last year that invited guests to order a drink using an emoji. The event only obliged guests a drink once they shared a photo to social media with the accompanying hashtag, proving that clever event campaigns can also have built-in social reach.
7
Score
Popularity
Activity
Freshness
41
Branded National Emojis
Branded National Emojis
India's Lion Emoji on Twitter Promotes the Country's #MakeInIndia Campaign
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40
Arboreal Emoji Donations
Arboreal Emoji Donations
Vi Agroforestry's Tree Planting Campaign Accepts Tree Emoji Donations
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39
Adventurous Emoji Videos
Adventurous Emoji Videos
This Carly Rae Jepsen Video Lets Viewers Choose Their Own Adventure
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38
Expressive Automotive Ads
Expressive Automotive Ads
This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love'
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37
Papal Emoji Apps
Papal Emoji Apps
The 'Popemoji' App Lets You Text and Tweet Pope Stickers and GIFs
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36
Empowering Emoji Campaigns
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
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35
All-Day Breakfast Ads
All-Day Breakfast Ads
Mcdonald's New Ad Spots Feature Real Social Media Messages
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34
Emoji-Ordering Pizza Apps
Emoji-Ordering Pizza Apps
Domino's Australia Now Lets Consumers Order Simply Using the Pizza Emoji
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33
Anti-Bullying Emojis
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
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32
Automotive Emoji Messages
Automotive Emoji Messages
Chevrolet Teases the Cruze with a Cryptic All-Emoji Release
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31
Australian Emoji Keyboards
Australian Emoji Keyboards
The 'Aussie Emoji Keyboard' Lets Users Text with Aussie-Inspired Lingo
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30
3D Emoji Ads
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
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29
Coffee Shop Emoji Keyboards
Coffee Shop Emoji Keyboards
The Starbucks Emoji Keyboard is Perfect for Coffee Lovers
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28
Animal-Saving Emojis
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
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27
Social Media Vehicle Teasers
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
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26
Refugee-Supporting Emojis
Refugee-Supporting Emojis
The 'Refugee Emojis' Helps Users Donate to a Good Cause
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25
Footwear Emoji Apps
Footwear Emoji Apps
The Foot Locker App Lets You Add 'Shoemojis' to Your Text Messages
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24
Animal Emoji Ads
Animal Emoji Ads
This Cologne Zoo Ad Emphasizes Its Assortment of Live Animals
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23
Emoji Analysis Campaigns
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
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22
Blossoming Emoji Gardens
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
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21
Storytelling Storage Ads
Storytelling Storage Ads
XtraSpace Self Storage Ads Tell the Tales of Each Item's Owner
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20
Canadian Emoji Keyboards
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
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19
Emoji-Themed Flashcards
Emoji-Themed Flashcards
These Domino's Flashcards are Intended to Increase Emoji Literacy
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18
Emoji Drink-Ordering Apps
Emoji Drink-Ordering Apps
This Pop-Up Bar Offers Guests the Option to Order Via Emoji
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17
Pizza Emoji Deliveries
Pizza Emoji Deliveries
Domino's is Allowing Customers to Order Pizza Using a Beloved Emoticon
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16
Hip-Hop Artist Emojis
Hip-Hop Artist Emojis
The Future Emojis Capture the Popular Southern Rapper
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15
Morbid Emoji Texting Ads
Morbid Emoji Texting Ads
This Think! Ad Shows the Grim Consequences of When You Text and Drive
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14
Emoji Food Delivery Services
Emoji Food Delivery Services
Fooji Helps the Restaurant Industry Move into the Texting Era
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13
Socially Aware Emoji Apps
Socially Aware Emoji Apps
The MuvaMoji App From Amber Rose Adds Activism to Personal Branding
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12
Emoji Tattoo Parlors
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
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11
Emoji Protest Signs
Emoji Protest Signs
Pentagram Delivers Messages Without Words at the People's Climate March
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10
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
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9
Socialite Emoji Apps
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
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8
Rapper Emoji Apps
Rapper Emoji Apps
The Game Launched a Collection of Hip-Hop Heavy Emojis
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7
Branded Emoji-Themed Pop-Ups
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
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6
Breakfast Emoji Keyboards
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
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5
Fantasy Show Emojis
Fantasy Show Emojis
Elite Daily's Game of Thrones Emoji Icons Make for More Spoiler-Filled Texts
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4
Emoji Hotel Services
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
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3
Fast Food Emoji Apps
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
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2
Character-Themed Tech Shops
Character-Themed Tech Shops
This Kakao Talk Popup in Seoul Featured Emoji-Inspired Art and Prizes
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1
Emoji Drink-Ordering Bars
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
<