The latest installment of Always' #LikeAGirl campaign ponders the lack of diversity when it comes to female emojis. While there are emojis for nearly every situation, the majority of these icons are based on false and outdated stereotypes. This campaign sheds light on the need to empower women in all aspects of their lives, including the emojis they use each and every day.
The new commercial for the #LikeAGirl campaign by the creative agency Leo Burnett and directed by famed documentary filmmaker Lucy Walker. In the ad, young girls are asked if the emojis they use each day truly represent them. The girls point out the lack of diversity among the female emojis and with one observant women pointing out that "there's no girls in the professional emojis, unless you count being a bride as a profession."
The campaign not only highlights the lack of diversity when it comes to emojis, but it also draws attention to the larger issue of how women are represented in the media and the need for greater change.
Empowering Emoji Campaigns
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Female-Empowering Footwear Ads
Empowering Youth Dolls
Female-Empowering Fitness Campaigns
Empowering Girls' Clothing
Eco-Friendly Sewing Camps