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33 Examples of Gender-Inclusive Marketing

From Male Lipstick Ads to Female Lumberjack Campaigns

— January 17, 2017 — Marketing
In recent years, gender-inclusive marketing has become a top priority for big and small brands alike. Indeed, it is becoming increasingly clear that consumers are eager to see a break from the rigid gender roles that have long dominated the advertising world.

One of the biggest breakthroughs in gender-inclusive marketing has been the expanded role of women. No longer limited to fashion and beauty ads, women are now shown taking on strong and more powerful roles. For instance, in H&M's ad for its Fall 2016 collection, the brand decided to turn a famously misogynist song on its head and use it to redefine how society sees women.

Of course, not all examples of gender-inclusive marketing are focused on subverting the role of women. For instance, THINX -- a company that produces period underwear -- recently included a trans man in its print ads to bring attention to the fact that the vast majority of ads for menstrual products are only targeted towards cis females. Another groundbreaking campaign was CoverGirl's inclusion of a male beauty ambassador in the ads for its 'So Lashy!' mascara.

While traditional gender roles still reign supreme in many ad campaigns, it is clear that consumers are no longer content with the status quo.
7.2
Score
Popularity
Activity
Freshness
33
Transgender Olympian Ads
Transgender Olympian Ads
The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian
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32
Female Santa Campaigns
Female Santa Campaigns
This Ad Asks Kids If Santa Could Be a Woman & Their Answers Raise Concerns
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31
Female-Empowering Auto Ads
Female-Empowering Auto Ads
This Audi Twitter Campaign Dispels Myths About Women Drivers
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30
Transgender Equality Campaigns
Transgender Equality Campaigns
This Ad About Restroom Laws Was Made to Run During Trump's Speech
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29
Sporty Feminine Hygiene Ads
Sporty Feminine Hygiene Ads
This Always Ad Shows Young Girls That Nothing Can Hold Them Back
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28
Trans-Positive Sports Collections
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
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27
Empowering Feminist Female Ads
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
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26
Inclusive Pride Campaigns
Inclusive Pride Campaigns
The You Can Sit with Us Campaign Celebrates the Diversity of Pride Month
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25
Trans-Inclusive Fashion Campaigns
Trans-Inclusive Fashion Campaigns
The Diesel x About You Lookbook Features Two Transgender Models
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24
Identity-Celebrating Ads
Identity-Celebrating Ads
This Clairol Hair Color Ad Stars Transgender Model Tracey Norman
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23
Inclusive Underwear Campaigns
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
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22
Unconventional Beauty Ads
Unconventional Beauty Ads
This Dove Commercial Follows the Story of an Androgynous Model
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21
Influential Female Ad Campaigns
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
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20
Gender Neutral Toy Ads
Gender Neutral Toy Ads
This Toy Commercial Focuses on Eliminating Childhood Gender Stereotypes
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19
Equality-Promoting Campaigns
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
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18
Edgy Makeup Spokepersons
Edgy Makeup Spokepersons
The Ruby Rose Urban Decay Collab Markets Her as "Most Addictive New Vice"
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17
Gender-Inclusive Fashion Shows
Gender-Inclusive Fashion Shows
This Designer is Combining Its Menswear and Womenswear Shows
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16
Transgender Fashion Marketing
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
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15
Subversive Fast Fashion Ads
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
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14
Female Lumberjack Campaigns
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
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13
Transgender Sportswear Campaigns
Transgender Sportswear Campaigns
The First Caitlyn Jenner Fashion Campaign Will Be for H&M Sport
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12
Gender-Bending Underwear Ads
Gender-Bending Underwear Ads
The New THINX Ads Feature a Trans Man Wearing Period Underwear
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11
Flamboyant Fitness Branding
Flamboyant Fitness Branding
This Equinox Ad Campaign Illustrates a Workout's Positive Side Effects
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10
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
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9
Diverse Lingerie Campaigns
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
<
8
Trans-Positive Holiday Campaigns
Trans-Positive Holiday Campaigns
Reformation's New Holiday Ads Star Trans Model Andreja Pejic
<
7
Trans-Inclusive Lingerie Lines
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
<
6
Inclusive Lingerie Campaigns
Inclusive Lingerie Campaigns
The '#IAmNeonMoon' Campaign Aims to Combat Transphobia & Body Shaming
<
5
Gender Fluid Couture Campaigns
Gender Fluid Couture Campaigns
The Louis Vuitton Spring/Summer Campaign Lacks Gender Barriers
<
4
Male Model Lipstick Ads
Male Model Lipstick Ads
This Brand Used a Bearded Model to Showcase Its Latest Lipstick
<
3
Gender-Neutral Beauty Editorials
Gender-Neutral Beauty Editorials
Donte Maurice Captures a Candid Series That Explores Unisex Style
<
2
Male Makeup Brand Ambassadors
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
<
1
Gender-Blurring Fashion Ads
Gender-Blurring Fashion Ads
Acne Casts Its Art Director's Pre-Teen Son in This Womenswear Campaign
<