As a part of the 'Real Color Stories' Clairol hair color campaign, the Procter & Gamble brand tells the story of Tracey Norman, a transgender woman who felt the need to hide her truth throughout her modeling career in the past.
Managing to do so with success for some time, there was a point when Tracey Norman's transgender identity was revealed -- causing her career to stop due to the judgement of others. Following this story, Tracey Norman explains that she was recently contacted by a representative of Clairol hair color who expressed their desire to have her grace an advertisement for them.
The goal Clairol hair color has in focusing on Tracey Norman and her story is to show how each individual's identity is worth celebrating. In addition to functioning as spokeswoman of strength, Tracey Norman reveals how her use of Clairol hair color allows her to better flaunt her feminine features.
What Makes This Trend Stand Out
- Identity-celebrating Ads
- Disruptive innovation opportunity: Brands can showcase diverse identities and promote inclusivity in their advertising campaigns.
Sectors Adopting This
- Hair Care Products
- Disruptive innovation opportunity: Develop hair color products that cater to a wide range of individual identities, promoting self-expression.
- Fashion and Beauty
- Disruptive innovation opportunity: Celebrate diversity and challenge traditional beauty standards by featuring models with different identities in advertisements.
- Marketing and Advertising
- Disruptive innovation opportunity: Help brands create impactful and inclusive campaigns that resonate with a diverse target audience.
