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54 Authentic Marketing Examples

From Progressive Boomer Magazines to Influencer Travel Shows

— May 12, 2017 — Marketing
These authentic marketing innovations range from progressive Boomer magazines to influencer-hosted travel shows -- exploring everything from traveling on a budget to vacationing with young kids in tow.

Whether targeting Millennials or the socially conscious Generation Z, marketers are constantly rethinking their messaging to appear more honest, raw and authentic. In addition to replacing traditional models with social media influencers or real people -- offering a more realistic version of attainable beauty -- fashion, and makeup brands along with major retailers are realizing that being relatable is key when appealing to modern consumers. A standout, Nordstrom achieves this with its 'You First' campaign. The campaign features local Toronto-based celebrities and drives home a message of customer appreciation.

Additional examples to take note of include Cadbury's bubble wrap brand activation which invites visitors young and old to unwind in a sensory way. Furthermore, MTV's recent Snapchat-based Sex Ed program is accessible to social media users and aims to promote open communication among teens.
7.1
Score
Popularity
Activity
Freshness
52
Family Travel Tutorials
Family Travel Tutorials
This Video Provides Parents with Tips on Traveling Abroad with Kids
<
51
Superhero Streaming Ads
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
<
50
Empowering Muslim Campaigns
Empowering Muslim Campaigns
Hijup.com Shows How Women Wearing Hijabs are Fighting Controversy
<
49
Motherhood-Celebrating Apparel Ads
Motherhood-Celebrating Apparel Ads
Gap's 'Mama Said' Ad Stars a Lesbian Couple and Their Children
<
48
Women's March Campaigns
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
<
47
Sporty Feminine Hygiene Ads
Sporty Feminine Hygiene Ads
This Always Ad Shows Young Girls That Nothing Can Hold Them Back
<
46
Rapper-Endorsed Hostel Campaigns
Rapper-Endorsed Hostel Campaigns
50 Cent Shows Millennials the Draws of Booking a Hostel
<
45
Comparative Sofa Ads
Comparative Sofa Ads
This Pottery Barn Commercial Dissects a Couch to Show Off Its Features
<
44
Feminist Youth Conferences
Feminist Youth Conferences
Seattle's FemCon Endorses Female Empowerment Among Young Attendees
<
43
Olympian-Endorsed Yogurts
Olympian-Endorsed Yogurts
This Charitable Yogurt is Endorsed by Alistair and Jonny Brownlee
<
42
Commuter-Focused Coffee Giveaways
Commuter-Focused Coffee Giveaways
Löfbergs Brought People Together by Combining Their Interactions
<
41
Literacy-Promoting Shopping Events
Literacy-Promoting Shopping Events
This International Literacy Day Event Supports a Good Cause
<
40
Modest Luxury E-Retailers
Modest Luxury E-Retailers
The Modist Aims to Empower a Diverse Consumer Demographic
<
39
Storytelling Diaper Ads
Storytelling Diaper Ads
This Ad is Designed to Appeal to Moms Buying Eco-Friendly Baby Products
<
38
Mature Drinking Ads
Mature Drinking Ads
This Budweiser Super Bowl Commercial Features Helen Mirren
<
37
Shoe Employee Documentary Series
Shoe Employee Documentary Series
This Reebok Ad is Part of a Promotional Short Documentary Series
<
36
Diversity-Promoting Beauty Ads
Diversity-Promoting Beauty Ads
The 'All Worth It' L’Oréal Paris Campaign Promotes Inclusivity
<
35
Thanksgiving Friendship Kits
Thanksgiving Friendship Kits
IKEA and Uber Helped People Celebrate Thanksgiving with Friends
<
34
Donation-Encouraging Cab Campaigns
Donation-Encouraging Cab Campaigns
This Initiative Advertises the Need for Organ Transplants
<
33
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
<
32
Identity-Celebrating Ads
Identity-Celebrating Ads
This Clairol Hair Color Ad Stars Transgender Model Tracey Norman
<
31
Pub-Promoting Publicity Stunts
Pub-Promoting Publicity Stunts
This No-Effort Ad by Dave Blackhirst Targets Millennial Audiences
<
30
Mature Makeup Muses
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
<
29
Social Media Star Burgers
Social Media Star Burgers
Umami Burger Has Teamed Up with Cameron Dallas to Create a New Burger
<
28
Feminist Virtual Reality Apps
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
<
27
Poverty-Exposing Holiday Ads
Poverty-Exposing Holiday Ads
This Salvation Army Campaign Highlights the Importance of Giving
<
26
Celebrity-Endorsed Donut Promotions
Celebrity-Endorsed Donut Promotions
Krispy Kreme's Shaq-or-Treat Promotion Celebrates Halloween
<
25
Empowering Paper Towel Packaging
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
<
24
Millennial Hotel Series
Millennial Hotel Series
Marriott International's 'Six Days, Seven Nights' Was Revealed on Snapchat
<
23
Branded Food Documentaries
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
<
22
360-Degree Coffee Campaigns
360-Degree Coffee Campaigns
Nescafé's 'Good Morning World' Campaign Celebrates Global Connections
<
21
Messy Mother's Day Ads
Messy Mother's Day Ads
Brawny Gave Children Snapchat Spectacles for Its New Mother's Day Ad
<
20
Empowering Body Painting Initiatives
Empowering Body Painting Initiatives
The Human Canvas Project Helps to Combat Negative Body Image
<
19
Friendship-Forming Bench Stunts
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
<
18
Refugee-Integrating Accelerators
Refugee-Integrating Accelerators
Lola Lik is an Ideas Hub Bringing Locals and Refugees Together
<
17
Hispanic Beauty Campaigns
Hispanic Beauty Campaigns
Unilever's #100PorCientoTu Personal Care Marketing Celebrates Expression
<
16
Cultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
<
15
Customer-Oriented Retail Campaigns
Customer-Oriented Retail Campaigns
Nordstrom's 'You First' Ads Put the Emphasis on the Customer
<
14
Profanity-Laced Mother's Ads
Profanity-Laced Mother's Ads
Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
<
13
Progressive Female Representation Campaigns
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
<
12
Graffiti Brand Activations
Graffiti Brand Activations
Street Artists are Painting the Town for a Heineken Party
<
11
Personified Food Pop-Ups
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
<
10
Female Friendship Events
Female Friendship Events
Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign
<
9
Influencer-Modeled Campaigns
Influencer-Modeled Campaigns
Mighty Healthy Released Its 'New Breed' Lookbook for the Fall
<
8
Emotional Experience Soup Packaging
Emotional Experience Soup Packaging
The Campbell's Soup 'Cans of Positivity' Campaign is Friendly
<
7
Broccoli Sampling Booths
Broccoli Sampling Booths
Tenderstem's #GetTenderTonight Campaign Shares a Taste of Vegetables
<
6
Comedic Mother's Day Ads
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
<
5
Progressive Boomer Magazines
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
<
4
Snapchat Sex Ed Shows
Snapchat Sex Ed Shows
MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
<
3
Male Makeup Brand Ambassadors
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
<
2
Empowering Cosmetics Campaigns
Empowering Cosmetics Campaigns
The Bold is Beautiful Project Empowers Women to Dream Big
<
1
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<