Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,724 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,891 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,891 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,724 cutting edge ideas.

Hispanic Beauty Campaigns

Unilever's #100PorCientoTu Personal Care Marketing Celebrates Expression

— April 6, 2016 — Marketing
As part of a new personal care marketing campaign directly targeted at Hispanic consumers, Unilever asked influencers like celebrity stylist Leonardo Rocco, groomer Marcos "Reggae" Smith, and model Denise Bidot to share their own personal care and beauty tips. Naturally, these tips shared to the campaign microsite will go hand-in-hand with Unilever's broad portfolio of products, including AXE, Dove and TRESemme.

The #100PorCientoTu is a digital campaign that celebrates the diversity of the Hispanic and Latino communities with an emphasis on confidence and self-expression. Using the campaign hashtag, social media users are encouraged to share photos of their personal style.

Beyond beauty, #100PorCientoTu is also sponsoring Latin concerts across the United States, as music is a huge part of personal expression for many. Unilever is now supporting The Fenix Tour by Latin artist Nicky Jam in New York City and the Hispanicize festival in Florida.
Trend Themes
1. Hispanic Personal Care Marketing - Unilever's #100PorCientoTu campaign targets Hispanic consumers, creating an opportunity for brands to develop personal care products specifically tailored to this demographic.
2. Social Media Influencer Partnerships - Engaging influencers like Leonardo Rocco, Marcos "Reggae" Smith, and Denise Bidot allows brands to tap into their large followings and reach a diverse Hispanic audience.
3. Music and Personal Expression - The #100PorCientoTu campaign's sponsorship of Latin concerts highlights the connection between music and personal expression, offering brands in the music industry a chance to align themselves with this self-expression movement.
Industry Implications
1. Beauty and Personal Care - Unilever's #100PorCientoTu campaign showcases the potential for beauty and personal care brands to target Hispanic consumers and celebrate their diversity.
2. Social Media Marketing - The use of influencers and the #100PorCientoTu campaign hashtag demonstrates the effectiveness of social media marketing in reaching Hispanic audiences.
3. Music and Entertainment - The sponsorship of Latin concerts by the #100PorCientoTu campaign creates opportunities for brands in the music and entertainment industry to engage with Hispanic consumers and promote personal expression.
3
Score
Popularity
Activity
Freshness