As part of a new personal care marketing campaign directly targeted at Hispanic consumers, Unilever asked influencers like celebrity stylist Leonardo Rocco, groomer Marcos "Reggae" Smith, and model Denise Bidot to share their own personal care and beauty tips. Naturally, these tips shared to the campaign microsite will go hand-in-hand with Unilever's broad portfolio of products, including AXE, Dove and TRESemme.
The #100PorCientoTu is a digital campaign that celebrates the diversity of the Hispanic and Latino communities with an emphasis on confidence and self-expression. Using the campaign hashtag, social media users are encouraged to share photos of their personal style.
Beyond beauty, #100PorCientoTu is also sponsoring Latin concerts across the United States, as music is a huge part of personal expression for many. Unilever is now supporting The Fenix Tour by Latin artist Nicky Jam in New York City and the Hispanicize festival in Florida.