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18 Examples of Targeted Gen Z Marketing

From Six Second Video Campaigns to Branded Selfie Filters

— May 5, 2016 — Marketing
These examples of targeted Gen Z marketing range from inventive television ads to social media campaigns that aim to reach mass audiences in an organic and authentic way. While Trident reached a younger audience with six second ads that featured Vine influencers Nicholas Megalis and Rudy Mancuso, retailers like PB Teen -- a younger division of Pottery Barn -- enlisted the help of YouTube star Meg DeAngelis (MayBaby) who also helped to create a custom collection for the home decor brand.

Other key examples of targeted Gen Z marketing include Cadbury's Cream Egg Snapchat filters and McDonald's secret geofilters that can only be accessed while at specific locations.

Understanding Gen Z's dedication to social media, major and up-and-coming brands are both enlisting the help of famous influencers while communicating with this demographic in a way that is honest and authentic.
6.7
Score
Popularity
Activity
Freshness
17
Student Prodigy Campaigns
Student Prodigy Campaigns
Dell's Back-to-School Campaign Introduces 'The New Experts'
<
16
Quirky Candy Ads
Quirky Candy Ads
Janes Harden Stars in a Mind-Bending New Ad from Trolli
<
15
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
<
14
Exclusive Game-Showcasing Deals
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
<
13
Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
<
12
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
<
11
Educational Fast Food Campaigns
Educational Fast Food Campaigns
The #RecognizePotential Campaign Encourages Teens to Graduate
<
10
Youth-Focused Furniture Ads
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
<
9
Cultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
<
8
Customizable Social Media Filters
Customizable Social Media Filters
This App is Now Letting Users Create Their Own Geofilters
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7
Hilarious Mobile Infomercial Apps
Hilarious Mobile Infomercial Apps
MikMak's New App Puts a Funny Twist on Horrible TV Infomercials
<
6
Humorous Six-Second Commercials
Humorous Six-Second Commercials
These Six-Second Ads for Trident Feature Popular Vine Stars
<
5
Tween-Targeting Vlogs
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
<
4
Hilarious Menstrual Marketing
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
<
3
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
<
2
Cheap Fun Campaigns
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
<
1
Social Media Footwear Campaigns
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
<