Ahead of the 2016 Easter season, an exciting Cadbury Snapchat partnership has led to the creation of a dedicated geofilter celebrating the iconic Cadbury Creme Egg confection. The live-animated selfie filter will be able to record themselves with the creative overlay, which spells out "G-O-O" with Creme Egg images.
Available for just 24-hours on March 12 in the United Kingdom, the Cadbury Creme Egg geofilter supported the brand's "Have a Fling with a Creme Egg" campaign that launched in 2013.
The Cadbury Snapchat geofilters follow a highly successful Cadbury Creme Egg-themed pop-up cafe in London that featured activities, brand memorabilia and which ran for seven weeks. The Cadbury Creme Egg pop-up cafe raised approximately £15,000 for the Prince's Trust, a Cadbury Foundation partner.
Why This Trend Is Growing
- Sponsored Snapchat Lenses
- Cadbury Creme Egg's partnership with Snapchat to create a dedicated geofilter presents an opportunity for other brands to use sponsored lenses for interactive marketing campaigns.
- Live-animated Selfie Filters
- The success of Cadbury's live-animated selfie filter presents an opportunity for other confectionery brands to engage with consumers in a unique and playful way through social media.
- Pop-up Cafe Experiences
- Following the success of Cadbury's Creme Egg pop-up cafe, there is an opportunity for other brands to create immersive and interactive brand experiences in temporary locations.
Industries Being Reshaped
- Confectionery
- The Cadbury Creme Egg Snapchat collaboration highlights the potential for leveraging social media platforms to engage with consumers in the confectionery industry.
- Digital Marketing
- The use of sponsored Snapchat lenses by Cadbury Creme Egg demonstrates the growing importance of digital marketing strategies in capturing consumer attention and engagement.
- Hospitality and Events
- The success of Cadbury's Creme Egg pop-up cafe showcases the potential for creating unique and immersive brand experiences within the hospitality and events industry.
