What is the trend of sponsored snapchat lenses?

Cadbury Creme Egg's partnership with Snapchat to create a dedicated geofilter presents an opportunity for other brands to use sponsored lenses for interactive marketing campaigns.

What is the trend of live-animated selfie filters?

The success of Cadbury's live-animated selfie filter presents an opportunity for other confectionery brands to engage with consumers in a unique and playful way through social media.

What is the trend of pop-up cafe experiences?

Following the success of Cadbury's Creme Egg pop-up cafe, there is an opportunity for other brands to create immersive and interactive brand experiences in temporary locations.

What are the implications for the confectionery industry?

The Cadbury Creme Egg Snapchat collaboration highlights the potential for leveraging social media platforms to engage with consumers in the confectionery industry.

What are the implications for the digital marketing industry?

The use of sponsored Snapchat lenses by Cadbury Creme Egg demonstrates the growing importance of digital marketing strategies in capturing consumer attention and engagement.

What are the implications for the hospitality and events industry?

The success of Cadbury's Creme Egg pop-up cafe showcases the potential for creating unique and immersive brand experiences within the hospitality and events industry.

Easter Egg Snapchat Lenses : Cadbury Snapchat

Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK

Rebecca Byers — March 15, 2016 — Lifestyle

References: marketingmagazine

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Ahead of the 2016 Easter season, an exciting Cadbury Snapchat partnership has led to the creation of a dedicated geofilter celebrating the iconic Cadbury Creme Egg confection. The live-animated selfie filter will be able to record themselves with the creative overlay, which spells out "G-O-O" with Creme Egg images.

Available for just 24-hours on March 12 in the United Kingdom, the Cadbury Creme Egg geofilter supported the brand's "Have a Fling with a Creme Egg" campaign that launched in 2013.

The Cadbury Snapchat geofilters follow a highly successful Cadbury Creme Egg-themed pop-up cafe in London that featured activities, brand memorabilia and which ran for seven weeks. The Cadbury Creme Egg pop-up cafe raised approximately £15,000 for the Prince's Trust, a Cadbury Foundation partner.

Trend Themes

Sponsored Snapchat Lenses — Cadbury Creme Egg's partnership with Snapchat to create a dedicated geofilter presents an opportunity for other brands to use sponsored lenses for interactive marketing campaigns.
Live-animated Selfie Filters — The success of Cadbury's live-animated selfie filter presents an opportunity for other confectionery brands to engage with consumers in a unique and playful way through social media.
Pop-up Cafe Experiences — Following the success of Cadbury's Creme Egg pop-up cafe, there is an opportunity for other brands to create immersive and interactive brand experiences in temporary locations.

Industry Implications

Confectionery — The Cadbury Creme Egg Snapchat collaboration highlights the potential for leveraging social media platforms to engage with consumers in the confectionery industry.
Digital Marketing — The use of sponsored Snapchat lenses by Cadbury Creme Egg demonstrates the growing importance of digital marketing strategies in capturing consumer attention and engagement.
Hospitality and Events — The success of Cadbury's Creme Egg pop-up cafe showcases the potential for creating unique and immersive brand experiences within the hospitality and events industry.

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