These Cadbury Easter Eggs Come in Six Varieties
Michael Hemsworth — January 21, 2023 — Lifestyle
References: mondelezinternational & conveniencestore
These Cadbury Easter eggs have been announced by Mondelēz International as part of an initiative that brings back egg-shaped treats and fills them with a varieties of recognizable desserts to enjoy. The products include Cadbury Dairy Milk Buttons, White Buttons, Caramel Noodles, Freddo Faces, Giant Buttons and Cadbury Mini Egg Easter eggs, which each contain their namesake chocolate and are priced at £2.50 each. The brand is also launching two new options including the Cadbury Dairy Milk Chunky Egg and the Cadbury Oreo White Egg, which are priced at £12 each.
Senior Brand Manager for Cadbury Easter Laura Gray spoke on the Cadbury Easter eggs saying, "Our new treat filled shell-eggs will certainly bring back that feeling of nostalgia and magic for the consumers, now that they can crack them open to reveal and enjoy all of the delicious chocolates stored inside!”
Senior Brand Manager for Cadbury Easter Laura Gray spoke on the Cadbury Easter eggs saying, "Our new treat filled shell-eggs will certainly bring back that feeling of nostalgia and magic for the consumers, now that they can crack them open to reveal and enjoy all of the delicious chocolates stored inside!”
Trend Themes
1. Egg-shaped Treats - Egg-shaped treats are becoming popular again with the introduction of recognizable desserts inside.
2. Variety of Flavors - Providing a variety of flavors in egg-shaped treats provides a unique experience for consumers.
3. Nostalgia Marketing - Bringing back nostalgic products can generate excitement and interest in a brand.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to create more innovative and nostalgic products like candy-filled egg-shaped treats.
2. Seasonal Products - Seasonal product industries can benefit from creating unique and recognizable products that resonate with consumers during holidays and celebrations.
3. Food Packaging - Food packaging industries can innovate by finding creative ways to package recognizable desserts in unique and fun ways like egg-shaped treats.
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