These pop culture-inspired campaigns range from digital superhero activations to online celebrity streaming ads. While Netflix enlisted the help of Vine star Batdad in its '5 Stages of Bedtime Grief' ad, the Australian theatrical release of Batman vs. Superman was promoted with AR city posters that transformed passersby into the dueling characters.
In addition to immersive brand activations, branded pop-ups and music festival events -- South by Southwest's Harley Quinn tattoo parlour was a fun stunt that promoted the Suicide Squad film release -- other standouts include meme-inspired political campaigns and potato chip ads that poke fun at duck-faced selfies.
Additional examples to take note of include emoji-inspired innovations like emoji breakfast keyboards that make the stay of hotel visitors more personalized along with fast fashion music festival pop-ups that offer edgy apparel within a concert setting.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
