Austin's SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide Squad film character.
The comic villain turned hero inspired South by Southwest's experiential pop-up that lets visitors receive their very own cinematic body art. In addition to offering temporary body art that celebrates Suicide Squad imagery, the festival's Harley Quinn tattoo parlor will also let visitors get permanently inked.
Appealing to a niche audience -- comic fans with an appreciation for tattoos -- this experiential brand activation promotes a popular film release in a memorable way. The activation targets Millennials and is a more fun departure from traditional movie screenings or similar cinematic experiences.
Why This Trend Is Growing
- Comic Book Tattoos
- Tattoo parlors inspired by comic book characters to promote films and create memorable experiences
- Experiential Brand Activations
- Companies using pop-up events and immersive experiences to promote products and engage with potential customers
- Niche Fan Activations
- Targeting specific audiences, such as comic book fans with a passion for tattoos, to create unique and engaging brand activations
Industries Being Reshaped
- Film and Entertainment
- Creating memorable experiences to promote new releases and engage with fans
- Tattoo and Body Art
- Partnering with brands and companies to create unique and custom designs for customers
- Marketing and Advertising
- Incorporating experiential marketing techniques and creative activations to engage with potential customers and promote products
