Lil Dicky, an eccentric rapper who was formerly a professional copywriter, worked with Trojan condoms to create a commercial that considers the importance of using contraceptive during intimate interactions -- as well as to promote the sensation granted from the brand's new 'BareSkin' products.
The ad plays on a cliche often depicted in romantic films and TV shows -- a couple so enthralled with one another that they get home and throw everything over in the heat of the moment.
When Lil Dicky's girlfriend does this however and says that he doesn't need a condom, he stops and lectures her about the fact that using the Trojan condom would prevent pregnancy and the transmission of STDs. During this, he also considers how irritating it is that she's knocked over everything on his desk, which he claims he had previously alphabetized.
What Makes This Trend Stand Out
- Comical Condom Ads
- Brands can collaborate with comedians, rappers, and other entertainers to create humorous commercials for their contraceptive products.
- Promoting Safe Sex
- Using entertainment and humor can encourage individuals to use contraceptives and promote safe sex practices.
- Innovative Condom Products
- Product development teams can create new and improved condoms, such as Trojan's 'BareSkin' line, that offer better sensation and protection during intercourse.
Sectors Adopting This
- Entertainment
- Collaborating with entertainers to create humorous condom ads presents an opportunity for advertising agencies.
- Healthcare
- Businesses in the healthcare sector can focus on promoting safe sex practices and develop innovative contraceptive products that cater to evolving customer needs.
- Consumer Goods
- Businesses in the consumer goods sector can focus on product development and invest in research and development to create new and innovative condoms that cater to customer needs.
