As cord-cutting becomes more prevalent among modern audiences, niche streaming services are rising to the occasion in an attempt to make at-home entertainment a more personalized experience for all.
Additionally, television networks, and advertisers are targeting social media users with interactive and relatable content. Examples include branded webisodes, Snapchat series, and smartphone TV channel apps that require a short attention span.
Standouts in the realm of family-friendly television include Time Warner’s Boomerang TV channel which specializes in both modern-day, and retro cartoon offerings, along with YouTube Red -- a channel spotlighting original content from both Gen Z and Millennial influencers with a cult following.
Additional examples to take note of include Laugh Out Loud, a collaborative channel launched by comedian Kevin Heart and Lionsgate. This niche streaming platform exclusively airs comedy programming appealing to viewers looking to laugh, while avoiding the trap of long searches times before selecting what to watch.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
