'Fullscreen' is a new streaming service that aims to cater to millennials and gen-z consumers with shorter original content. Dubbed 'the YouTube generation,' many young consumers prefer shorter content to lengthy films. This service caters to the demand for short snippets of entertainment with original shows that are not as long as traditional TV programs.
Fullscreen functions as a hybrid between YouTube and Netflix in that it offers shorter original content as well as full-length movies and TV shows. The original series are short in length and largely revolve around millennial and teen culture. Even the way the platform is organized is designed to appeal to the way young adults tend to watch short snippets of content or binge several seasons of a series at once. The app cleverly addresses these habits with sections titled 'Hurry, Make Me Laugh' and 'Binge On This.'
With original series such as 'My Selfie Life' and hit shows such as 'Dawson’s Creek,' the service provides a new platform for young consumers stream content.