Streaming services are now getting another competitor in the ring thanks to YouTube Red Original Shows. Although the premium service has been up and running for a bit now, original series and movies are only starting to roll out now. Beginning with four, they will be produced by such YouTube creators as Rooster Teeth, Maker Studios, and AwesomenessTV while starring personalities like Lilly Singh and PewDiePie.
Now in addition to such perks as ad-free videos, offline video viewing, in-the-background audio on mobile and access to YouTube Music, Google Play Music and YouTube Gaming, people will be able to enjoy YouTube Red Original Shows. 'A Trip to Unicorn Island,' 'Dance Camp,' 'Lazer Team' and 'Scare PewDiePie' will be the first movies and series.
Key Themes Behind This Trend
- Streaming Services Competition
- The emergence of YouTube Red Original Shows as a competitor to streaming services like Netflix creates opportunities for disruptive innovation in the streaming industry.
- Original Series and Movies
- The production of original series and movies on YouTube Red presents opportunities for disruptive innovation in the content creation industry.
- Collaboration with Youtube Creators
- The collaboration between YouTube Red and popular YouTube creators opens up possibilities for disruptive innovation in the influencer marketing industry.
Where This Applies
- Streaming Services
- YouTube Red's expansion into original shows and movies poses disruptive innovation opportunities for the streaming services industry.
- Content Creation
- The introduction of YouTube Red Original Shows presents disruptive innovation opportunities in the content creation industry.
- Influencer Marketing
- The partnership between YouTube Red and YouTube creators offers disruptive innovation opportunities in the influencer marketing industry.
