Amazon Anime Strike is a new subscription channel being offered by the massive tech company's content distribution arm. The channel aims to be a deep dive into anime content, allowing consumers with a passion for that media niche to indulge in the newest releases that might not otherwise be available on typical streaming services.
Though Amazon Prime is one of the most popular subscription streaming services, the platform is tasked with pleasing a wide range of tastes. This means that, while Prime offers a broad range of content, it tends to have relatively shallow selection in niche genres -- anime included. By introducing Amazon Anime Strike, the company is showing a commitment to satisfying both niche interests and popular hits.
Anime Strike is the first of Amazon's channels to focus on a genre, but it isn't the company's first subchannel. Previous channels include streaming for HBO and Starz, two large broadcasters themselves.