Bartenders that reveal their "superpowers" as the evening progresses and virtual reality winterwear pop-ups are a few of the February 2017 interactive marketing ideas that succeeded at attracting attention and driving brand engagement.
Some of the most unconventional interactive marketing concepts include Pet Insurance provider 'More Than' conducting city tours for canines and their owners and Heinz setting up out free soup cans for the taking in emergency glass boxes. A great collaborative example comes from Ford and Tinder, which teamed up to organize blind dates with a twist in Mustangs.
Since the promise of customization never fails to pique a consumer's curiosity, KitKat set up a chocolate-customizing bar in London, while the latest campaign from Papa Murphy's made the most of big data to boost sales.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
