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Top 30 Interactive Marketing Ideas in February

From Canine Bus Tours to Holiday Shopping Chatbots

— February 26, 2017 — Marketing
Bartenders that reveal their "superpowers" as the evening progresses and virtual reality winterwear pop-ups are a few of the February 2017 interactive marketing ideas that succeeded at attracting attention and driving brand engagement.

Some of the most unconventional interactive marketing concepts include Pet Insurance provider 'More Than' conducting city tours for canines and their owners and Heinz setting up out free soup cans for the taking in emergency glass boxes. A great collaborative example comes from Ford and Tinder, which teamed up to organize blind dates with a twist in Mustangs.

Since the promise of customization never fails to pique a consumer's curiosity, KitKat set up a chocolate-customizing bar in London, while the latest campaign from Papa Murphy's made the most of big data to boost sales.
6.1
Score
Popularity
Activity
Freshness
30
Canine-Inspired Workouts
Canine-Inspired Workouts
Blue Cross' 'Work Out Like a Dog' Bootcamp Features Canine Exercises
<
29
90s-Inspired Cola Campaigns
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
<
28
Artistic Accelerator Programs
Artistic Accelerator Programs
the #BriskMode Accelerator celebrated Hispanic Heritage Month
<
27
Personalized Pizza Promotions
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
<
26
Automotive Matchmaking Dates
Automotive Matchmaking Dates
Ford and Tinder Set Up a Blind Dating Adventure in a Mustang
<
25
Virtual Cuban Barrooms
Virtual Cuban Barrooms
Havana Club Offered a VR Experience at Its Casa Havana Pop-Up
<
24
Branded Marketing Internships
Branded Marketing Internships
Jagermeister Created Pop-Up Ad Agencies to Mentor College Grads
<
23
Customizable Chocolate Bar Pop-Ups
Customizable Chocolate Bar Pop-Ups
London's KitKat Pop-Up Let Fans Create Custom Confections
<
22
Horror Film-Themed Mazes
Horror Film-Themed Mazes
Thorpe Park's 'Blair Witch: The Maze' is Based on the Horror Franchise
<
21
Mental Health Pizza Campaigns
Mental Health Pizza Campaigns
Pizza Hut UK Launched the Happiness Project to Ward Off Winter Blues
<
20
Canine Bus Tours
Canine Bus Tours
Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
<
19
Eid-Themed Resturant Deliveries
Eid-Themed Resturant Deliveries
Deliveroo's Eid with Ease Campaign Helped Customers Celebrate Eid
<
18
On-Campus eCommerce Solutions
On-Campus eCommerce Solutions
Amazon is Installing Physical Pickup Points on College Campuses
<
17
3D-Printed Smartphone Sweaters
3D-Printed Smartphone Sweaters
The Made by Google Pop-Up Makes Printed Pixel Phone Sweaters
<
16
Ride-Ordering Chip Bags
Ride-Ordering Chip Bags
The Tostitos 'Party Safe Bag' Helps Consumers Get Home Safely
<
15
VR Horror Movie Trailers
VR Horror Movie Trailers
The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
<
14
Live Mystery Campaigns
Live Mystery Campaigns
The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
<
13
Holiday Shopping Chatbots
Holiday Shopping Chatbots
Nordstrom’s Facebook Chatbot Used AI to Offer Curated Gift Suggestions
<
12
VR Campus Activations
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
<
11
Airport Pop-Up Ice Rinks
Airport Pop-Up Ice Rinks
Denver International Airport Opened a Free Ice Rink During the Holidays
<
10
Stress-Relieving Coloring Campaigns
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
<
9
Superpowered Bar Staff
Superpowered Bar Staff
'The Mutant Lounge' is a Promotional Cocktail Bar for FOX's 'Legion'
<
8
VR Skiwear Pop-Ups
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
<
7
Virtual Staring Contests
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
<
6
Mobile Meditation Buses
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
<
5
Cozy Commuter Pods
Cozy Commuter Pods
Vaillant Set Up 'Warmth Pods' in UK Travel Stations for Warmth Week
<
4
Cinematic Makeup Trivia Games
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
<
3
Emergency Soup Can Campaigns
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
<
2
Surname-Tattooing Soda Cans
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
<
1
Multisensory Dining Experiences
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
<