Last summer, Jagermeister launched a series of pop-up ad agencies as a way to mentor and connect with recent college grads. These internships not only provided recent grads with real-world marketing experience, but its also gave Jagermeister greater insight into the mind of twenty-somethings.
The Jagermeister internship -- dubbed 'Concept 56' -- involved the creation of pop-up ad agencies in Nashville and Detroit. New grads were then hired on for a paid, six-month program. During this time, the interns worked on real Jagermeister marketing campaigns and events in each city aimed at college students aimed 21 and up. One example of such events was a cocktail competition, featuring local mixologists, musicians and influencers.
The unique program demonstrates how brands can target college-age consumers by taping into the insight of recent grads via real employment opportunities.