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Top 50 Print Trends in 2017

From Smartphone-Created Magazines to Social Media-Style Covers

— January 27, 2018 — Marketing
People don't often think about print in 2017, but the 2017 print trends reveal an interesting truth about the legacy industry as it exists today. None would argue that today, the internet is a far more important landscape for virtually any publisher, however, not all publications are opting to eliminate print entirely. In fact, the importance of the internet for written content has had the opposite effect: the publications that do indeed remain in print have no choice but to innovate in order to stay relevant and interesting to the average consumer.

The 2017 print trends extend to both publications and the ads therein. For publications, new magazines and periodicals reflect the demographics and interests of modern consumers, with things like vegan lifestyle and LGBT issues coming to the fore. Ads have had to get even more creative than usual to catch attention as well, with humor being one of the most noticeable tendencies.
4.2
Score
Popularity
Activity
Freshness
50
TV-Themed Magazine Trailers
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
<
49
One-of-a-Kind Magazine Covers
One-of-a-Kind Magazine Covers
Eye Magazine Created 8,000 Unique Magazine Covers for Its 94th Issue
<
48
Citrus Ink Posters
Citrus Ink Posters
Grolsch Created a Unique Poster Set with Lemon Juice on Paper
<
47
Patriotic Company Coupons
Patriotic Company Coupons
Canadian Tire is Releasing a Limited-Edition Bill for Canada 150
<
46
Deceptive Catalog Covers
Deceptive Catalog Covers
IKEA's 'Changing Catalog' Campaign Helps to Disguise Its Product Guide
<
45
Unforgettable Catalog Campaigns
Unforgettable Catalog Campaigns
IKEA Singapore Tapped Yanjaa Wintersoul to Be Its 'Human Catalog'
<
44
Next-Gen LGBTQ Publications
Next-Gen LGBTQ Publications
Condé Nast's 'them' is a LGBTQ Platform on Gender and Sexuality
<
43
Provocative Bulletproof Posters
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
<
42
Foot Type Testing Ads
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
<
41
Retro Toy-Themed Stamps
Retro Toy-Themed Stamps
These Special-Edition Royal Mail Stamps Celebrate Vintage Playthings
<
40
Travel Community Magazines
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
<
39
Magazine Art Marketplaces
Magazine Art Marketplaces
CondeNastStore.com Offers Magazine and Editorial Art for Purchase
<
38
Bug-Killing Magazine Ads
Bug-Killing Magazine Ads
Mat Inset Insecticide's Ad Encourages People to Swat at Flies with Paper
<
37
Minimal Autumnal Cup Designs
Minimal Autumnal Cup Designs
The Newly Released Starbucks Fall Cups Feature Simpler Designs
<
36
Dairy-Centric Magazine Campaigns
Dairy-Centric Magazine Campaigns
Food & Wine Renamed Itself 'Food & Milk' for a 'Got Milk?' Ad
<
35
Digital Christmas Catalogs
Digital Christmas Catalogs
The Sears Wish Book Will Be Revived in Print, Online and Via Sears' App
<
34
Cohesive College Ads
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
<
33
Toy-Included Gen Z Magazines
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
<
32
Mattress Brand Magazines
Mattress Brand Magazines
Casper's 'Woolly' is a Publication Designed to Relax Readers to Sleep
<
31
Dry Scalp Print Ads
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
<
30
Confectionery Braille Billboards
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
<
29
Playlist-Connected Greeting Cards
Playlist-Connected Greeting Cards
These Hallmark Father's Day Greeting Cards Link to Spotify
<
28
Collaborative Hair Product Campaigns
Collaborative Hair Product Campaigns
These Pantene Ads Feature Priyanka Chopra and Lilly Singh
<
27
Vegan Lifestyle Magazines
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
<
26
Streaming Service Comic Books
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
<
25
Cookable Recipe Posters
Cookable Recipe Posters
These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
<
24
Sunlight-Activated Outdoor Ads
Sunlight-Activated Outdoor Ads
These Posters Introduce L.L. Bean's New Tagline, "Be an Outsider"
<
23
Smartphone-Shot Magazine Covers
Smartphone-Shot Magazine Covers
This Elle Australia Magazine Cover Was Shot Using Only an iPhone
<
22
Kid-Friendly Newspapers
Kid-Friendly Newspapers
The NYT Printed a One-Time Edition of the New York Times for Kids
<
21
Innovation-Focused University Ads
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
<
20
Baby-Inspired Branding
Baby-Inspired Branding
The Evian Oversize Campaign Features Babies in Over-Sized Clothing
<
19
Smartphone-Created Magazines
Smartphone-Created Magazines
Google and Guardian Labs Used the Pixel 2 to Create 'The Chain'
<
18
Analog Photography Magazines
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
<
17
Flaming Fast Food Campaigns
Flaming Fast Food Campaigns
Burger King's Newest Ads Show Its Love of Flame-Grilling Burgers
<
16
Modern Cannabis Magazines
Modern Cannabis Magazines
Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
<
15
Multi-Sensory Magazines
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
<
14
Referential Charging Accessory Ads
Referential Charging Accessory Ads
IKEA's Wireless Charging Lamp Ads Make Reference to Apple
<
13
Fashion-Focused Supermarket Ads
Fashion-Focused Supermarket Ads
These Tesco Ads Highlight F&F Clothing from a Supermarket
<
12
AR Sports Magazines
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
<
11
Hidden Emotional Abuse Ads
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
<
10
Creative Nostalgia Campaigns
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
<
9
Mental Health Magazines
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
<
8
Social Media-Style Magazine Covers
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
<
7
Illusory Headphone Ads
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
<
6
Personalized Furniture Ads
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
<
5
Swimsuit Photoshoot Parody Ads
Swimsuit Photoshoot Parody Ads
These Snickers Print Ads are a Humorous Take on Sports Illustrated
<
4
Blank Newspaper Projects
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
<
3
Peel-Off Fashion Covers
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
<
2
Color-Changing Food Packaging
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
<
1
Naturally Imperfect Swimsuit Ads
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
<