In partnership with Guardian Labs, Google created 'The Chain' magazine using the Pixel 2 smartphone.
While a physical copy of the magazine will be going out to Guardian readers at the end of the week, content from The Chain can also be found online via a platform hosted by The Guardian. The magazine offers a look at the world through the eyes of 10 influencers in fashion who document their working lives. Content from The Chain campaign will also be shared with department stores like Selfridges, as well as boutiques and cafes.
Many modern brands that do not need to rely on traditional forms of advertising are now venturing into print media as a way to surprise consumers and delight them with niche content.
What's Driving This Trend
- Branded Print Media
- Brands are exploring print media as a way to surprise and delight consumers with niche content.
- Smartphone Content Creation
- Smartphones are being used to create professional-quality content for magazines, opening up new opportunities for content creation.
- Influencer Marketing
- Magazines are showcasing the working lives of influencers, highlighting the effectiveness of influencer marketing in reaching target audiences.
Who This Affects Most
- Technology
- The rise of smartphone content creation creates opportunities for technology companies to develop innovative tools and platforms for content production and publishing.
- Advertising
- The integration of branded print media presents new opportunities for advertising agencies to create unique, engaging campaigns that capture audience attention.
- Fashion
- Fashion brands can leverage influencer marketing in magazines to reach and engage with their target audience, driving brand awareness and sales.
