In partnership with Guardian Labs, Google created 'The Chain' magazine using the Pixel 2 smartphone.
While a physical copy of the magazine will be going out to Guardian readers at the end of the week, content from The Chain can also be found online via a platform hosted by The Guardian. The magazine offers a look at the world through the eyes of 10 influencers in fashion who document their working lives. Content from The Chain campaign will also be shared with department stores like Selfridges, as well as boutiques and cafes.
Many modern brands that do not need to rely on traditional forms of advertising are now venturing into print media as a way to surprise consumers and delight them with niche content.
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