Camera-Highlighting Smartphones

The Google Pixel 7 Fully Embraces the Rear Camera Bar

The Google Pixel 7 smartphone has been shown off as one of the brand's latest hardware models for users seeking out power and performance without losing sight of style.

The smartphone will come in three finish options including Obsidian, Snow and Lemongrass, which each maintain an air of elegance and also put the rear camera bar in the spotlight once again. The smartphone embraces and actually emphasizes the rear camera bar as seen with the Google Pixel 6 to use the essential hardware as a place to highlight style. This is done by extending the sides of the device across the bar for contrasting textures.

The Google Pixel 7 smartphone is expected to be available in the coming weeks.

Camera-focused Smartphones
There is an opportunity to focus on the camera hardware and design as a standout feature in new smartphone models.
Emphasizing Hardware
Highlighting and accentuating essential hardware elements can turn them into a design feature instead of simply functional.
Color-focused Designs
Offering finish options that maintain an air of elegance and add unique style can appeal to consumers looking for customization options.

Where This Applies

Smartphone Manufacturing Industry
Manufacturers can innovate and differentiate themselves by emphasizing hardware features and offering customization options in smartphone models.
Photography Industry
Smartphone manufacturers can target photography enthusiasts by offering high-quality and feature-rich camera hardware, leading to increased sales and growth opportunities.
Consumer Electronics Industry
Innovative hardware designs and standout features like camera-centrism can attract consumers seeking new and unique products.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 17%
Freshness 14%