Refreshing Smartphone Finishes

The Google Pixel Mint Finish Readies the Device for Springtime

The Google Pixel Mint finish has been dropped by the tech brand as an option for consumers to choose when purchasing a new Google Pixel 8 or Pixel 8 Pro smartphone. The smartphone finish is characterized by its pastel hue that's at once refreshing, energizing and also calm, and maintains a neutral profile that consumers of any style preference will admire. The smartphone is available now to shop via the brand's online store starting at $699 with a special promotion that will provide buyers with a complimentary Mint case to match their device, but only for a limited time.

Google CMF Design Manager Jenny Davis spoke on the Google Pixel Mint finish saying, "It’s serene, yet not boring. It’s a luminous color that really invites the mind into a state of calmness – energized calmness."

Image Credit: Google Pixel, <a rel='nofollow' href='https://hypebeast.com/2024/1/google-pixel-8-pixel-8-pro-mint-limited-colorway-release-info'>hypebeast</a>, <a rel='nofollow' href='https://store.google.com/us/category/phones?hl=en-US'>store.google</a>

Pastel Smartphone Finishes
The Google Pixel Mint finish offers a refreshing pastel hue for smartphone enthusiasts looking for a calming yet energizing design.
Consumer Styling Options
The Google Pixel Mint finish provides a neutral profile that appeals to consumers with different style preferences.
Limited-time Promotions
The special promotion offering a complimentary Mint case with the Google Pixel Mint finish smartphone creates a sense of urgency and encourages immediate purchase.

Where This Applies

Smartphone Manufacturing
Incorporating pastel finishes into smartphone designs opens up opportunities for manufacturers to attract consumers seeking unique and stylish devices.
Online Retail
The availability of the Google Pixel Mint finish exclusively through the brand's online store highlights the potential of online retailers to offer exclusive smartphone finishes to their customers.
Fashion Accessory
The complimentary Mint case promotion creates an opportunity for the fashion accessory industry to collaborate with smartphone brands in offering matching accessories to enhance the overall consumer experience.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 82%
Freshness 23%