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50 Social Media Engagement Campaigns

From Beer-Tweeting Soccer Campaigns to Branded Avatar Outfits

— July 27, 2018 — Marketing
Brand engagement campaigns go a long way in establishing a healthy relationship between the provider and the consumer. Seeing that society is currently in the midst of a digital revolution, it is important for companies to focus their marketing efforts on relevant technologies. Thus, with reference to the current state of affairs, social media engagement campaigns are incredibly popular.

While some companies have a more traditional approach to branding initiatives like selfie-promoting and hashtag-based promotions, others have a more progressive attitude. During the World Cup, for example, Sweedish company Norrlands Guld printed real-time tweets on the foam of its beer. Fashion brands, on the other hand, rely on a fully digital influencer — Lil Miquela, to spark buzz around their clothing and other companies like American Express create totally interactive social media engagement campaigns with irresistible and artistic photo opportunities.
7.3
Score
Popularity
Activity
Freshness
50
Gift-Wrapped Restaurants
Gift-Wrapped Restaurants
Burger King Treated a Facebook Fan to His Own Burger King Restaurant
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49
Modern Fairytale Holiday Ads
Modern Fairytale Holiday Ads
Debenhams' #YouShall is a Social Media-Style Retelling of Cinderella
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48
115-Degree Supermarket Ads
115-Degree Supermarket Ads
This 10-Second Sainsbury's Ad Was Shot with Snapchat Spectacles
<
47
Short-Form Soda Campaigns
Short-Form Soda Campaigns
7UP's #RefresCosas Shares Fun and Entertaining Clips on Social Media
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46
Hashtag-Based Ordering Services
Hashtag-Based Ordering Services
The DUSSE100 Hashtag Helps Drinkers Reserve a D’ussé VSOP Bottle
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45
In-App Purse Promotions
In-App Purse Promotions
Dior and Wechat Promoted a New Luxury Purse Through the Social Network
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44
Crowdsourced Social Media Campaigns
Crowdsourced Social Media Campaigns
#ReimagineIndia is a Campaign from Visa India
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43
Ridesharing Karaoke Campaigns
Ridesharing Karaoke Campaigns
Absolut's 'Uber Karaoke' Reminds That It's Fun to Get Home Safely
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42
Festive Donut Social Competitions
Festive Donut Social Competitions
This New Dunkin' Donuts Campaign Prompts Social Engagement
<
41
Social Media Snack Flavors
Social Media Snack Flavors
These New Kellogg's Rice Krispies Treats Flavors are Permanent Options
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40
Deceiving Environmental Campaigns
Deceiving Environmental Campaigns
The World Wildlife Fund launched #TooLaterGram
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39
Kissing Fast Food-Branded Contests
Kissing Fast Food-Branded Contests
Mcdonald's and WeChat Awarded Couples with Free Macarons
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38
On-Campus Cookie Giveaways
On-Campus Cookie Giveaways
Insomnia Cookies' Student Events Feature Campus Marketing Reps
<
37
Beer-Tweeting Soccer Campaigns
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
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36
Delay-Inspired Drink Promotions
Delay-Inspired Drink Promotions
Gordon's Gin Offers Free Gin and Tonic to Delayed Train Passengers
<
35
AI Social Media Marketing
AI Social Media Marketing
Movyl Technologies Developed an AI Tool to Streamline Marketing
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34
Social Media Egg Hunts
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
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33
Traveler-Connecting Selfie Campaigns
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
<
32
Car Safety Awareness Sneakers
Car Safety Awareness Sneakers
Vans Decorated Iconic Silhouettes with the Michelin Man
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31
Social Media Queueing Campaigns
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
<
30
On-Demand Snow Billboards
On-Demand Snow Billboards
Swiss International Air Lines Made a Tweet-Powered Travel Billboard
<
29
Luxury eCommerce Experiences
Luxury eCommerce Experiences
Gucci's Collection Can be Purchased Through WeChat
<
28
Real-Time Billboard Movie Tweets
Real-Time Billboard Movie Tweets
Twitter Partnered with Disney to Promote the New Star Wars Movie
<
27
Pop Culture-Celebrating Soda Campaigns
Pop Culture-Celebrating Soda Campaigns
The 2018 Pepsi Campaign Features Famous Icons
<
26
Social Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
<
25
AR Movie Posters
AR Movie Posters
Facebook’s AR Target Tracker Effects Enhance Movie Logos, Images and More
<
24
Creative In-Game Ads
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
<
23
Artful Zine Clothing Lines
Artful Zine Clothing Lines
FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
<
22
Social Media Travel Agencies
Social Media Travel Agencies
VisitScotland Created the #ScotSpirit Instagram Travel Agency
<
21
Fitting Room Ad Campaigns
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
<
20
Empowering In-Store Fashion Shows
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
<
19
Airport Perfume Installations
Airport Perfume Installations
The Paco Market is Enticing Travelers with a Selfie Station
<
18
Gilded Fast Food Burgers
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
<
17
Influencer Family Fashion Campaigns
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
<
16
Cola-Dispensing Armchair Campaigns
Cola-Dispensing Armchair Campaigns
Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign
<
15
Crowdsourced Dress Designs
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
<
14
Non-Model Clothing Catalogs
Non-Model Clothing Catalogs
The 'Cast Me J. Crew' Campaign Wants to Highlight "Real People"
<
13
Social Media Soda Cans
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
<
12
Feminine Teen Skincare
Feminine Teen Skincare
'Justagirl' is a New Skincare Brand That Addresses Teenage Issues
<
11
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
10
Inclusive Ad Campaigns
Inclusive Ad Campaigns
The 'Find Your Perfect Fit' Campaign Celebrates the LGBTQ Community
<
9
Hyper-Targeted Bar Campaigns
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
<
8
Kaleidoscopic Social Media Branding
Kaleidoscopic Social Media Branding
Ruslan Khasanov Creates Fluid and Colorful Images for MAC
<
7
Gigantic Meme Culture Editorials
Gigantic Meme Culture Editorials
HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles
<
6
Interactive Crunchy Chocolate Pop-Ups
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
<
5
Virtual Fashion Influencers
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
<
4
Immersive Artist-Designed Pop-Ups
Immersive Artist-Designed Pop-Ups
Amex's Live Life Experience Features a Foam Pit and Secret Rooms
<
3
Experiential Beauty Activations
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
<
2
Branded Avatar Outfits
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
<
1
Social Media-Inspired Marketing Techniques
Social Media-Inspired Marketing Techniques
Three Creatives Collaborated on an adidas Ad Campaign
<