In order to demonstrate the buzz surrounding the new Star Wars movie, twitter partnered with Disney to display Star Wars-related tweets on a billboard in Toronto's heavily populated Yonge and Dundas square, and New York's Times Square and Bryant Park.
The billboard offers real-time tweets regarding the movie, creating an engaging space for social media users to talk about the film, just steps away from theaters that are screening it. The tweets were posted alongside stills of characters from the film and included messages such as "Destiny is happening." These real-time messages were pulled from the social media site and projected onto 90-foot digital screens in city centers, serving as a creative marketing ploy to encourage people to see and talk about the film.
Key Themes Behind This Trend
- Real-time Social Media Marketing
- Utilizing real-time social media updates on billboards creates engaging and interactive advertising opportunities.
- Digital Outdoor Advertising
- Projecting digital content onto large screens in city centers capitalizes on the popularity of social media and captures the attention of passersby.
- Promotional Partnerships
- Collaborating with influential brands like Disney allows for unique and creative marketing strategies that generate buzz.
Where This Applies
- Advertising
- Incorporating real-time social media updates into outdoor ads opens up new avenues for innovative advertising approaches.
- Entertainment
- Using real-time tweets to promote movies not only creates hype but also enhances the overall movie-going experience.
- Technology
- Leveraging social media and digital screens demonstrates the potential to transform traditional advertising methods.
