In order to demonstrate the buzz surrounding the new Star Wars movie, twitter partnered with Disney to display Star Wars-related tweets on a billboard in Toronto's heavily populated Yonge and Dundas square, and New York's Times Square and Bryant Park.
The billboard offers real-time tweets regarding the movie, creating an engaging space for social media users to talk about the film, just steps away from theaters that are screening it. The tweets were posted alongside stills of characters from the film and included messages such as "Destiny is happening." These real-time messages were pulled from the social media site and projected onto 90-foot digital screens in city centers, serving as a creative marketing ploy to encourage people to see and talk about the film.
Real-Time Billboard Movie Tweets
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