M&M are allowing the public to decide on what the brand's next flavor should be and to entice consumers to vote, the famed candy company set up an immersive M&M pop-up which provided each guest with all the information they needed to make an informed decision.
The social media-friendly pop-up featured numerous scenes for guests to take photos, while the various snack and drink-focused lounges provided guests with a pace to relax while sipping on some M&M-themed cocktails. However the most notable feature of the pop-up was its immersive flavor rooms, in which guests were invited to enter to contemplate which new candy iteration would get their vote. Each room embodied a different flavor which included crunchy espresso, crunchy raspberry or crunchy mint and featured decor and a fragrance which was reflective of each flavor.
Image credit: Raquel Beauchamp via AdWeek
Interactive Crunchy Chocolate Pop-Ups
More Stats +/-
Boozy Beer Gummy Bears
Dark Chocolate-Flavored Rums
Oversized Gummy Gherkins
Pink Candy Merch Lines
Multi-Tiered Fine Dining
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.