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Guests of the M&M Pop-up Voted on the Brand's Next Flavor

M&M are allowing the public to decide on what the brand's next flavor should be and to entice consumers to vote, the famed candy company set up an immersive M&M pop-up which provided each guest with all the information they needed to make an informed decision.

The social media-friendly pop-up featured numerous scenes for guests to take photos, while the various snack and drink-focused lounges provided guests with a pace to relax while sipping on some M&M-themed cocktails. However the most notable feature of the pop-up was its immersive flavor rooms, in which guests were invited to enter to contemplate which new candy iteration would get their vote. Each room embodied a different flavor which included crunchy espresso, crunchy raspberry or crunchy mint and featured decor and a fragrance which was reflective of each flavor.

Image credit: Raquel Beauchamp via AdWeek