What is the trend of hybrid snacks?

Opportunity for brands to develop mashup snacks that combine two popular flavors or products into one unique experience.

What is the trend of texture innovation?

Opportunity to create new snacks with unique textures to enhance the sensory experience and differentiate from competitors.

What is the trend of variety expansion?

Opportunity for brands to expand their product offerings by introducing new and innovative flavors and textures.

What are the implications for the confectionery industry industry?

Brands in the confectionery industry can benefit from creating new and innovative products that cater to consumers' desire for unique and exciting snack experiences.

What are the implications for the snack industry industry?

Opportunity for companies in the snack industry to expand their portfolios with new and innovative products that offer unique textures and flavor combinations.

What are the implications for the food retail industry industry?

Retailers can benefit from carrying a wide variety of innovative snacks and confectionery products that cater to consumers' desire for new and exciting flavor experiences.

Cookie-Filled Chocolate Candies : M&M'S Crunchy Cookie

Cookie-Filled Chocolate Candies

Ice Cream-Inspired Chocolate Candies Image 1

M&M's Crunchy Cookie Has a Tasty Texture at Its Center

Laura McQuarrie — August 4, 2021 — Lifestyle

References: MMS & prnewswire

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M&M's Crunchy Cookie is a new flavor that promises to delight candy fans and cookie lovers alike. This new variety of the hard shell candies is a hybrid of M&M’s and chocolate chip cookies, since it offers a "great-tasting crunchy cookie center covered in delicious milk chocolate, all wrapped in the colorful, iconic M&M'S shell."

This new treat, coming in March 2022, is set to become the newest permanent addition to the brand's permanent lineup. With this new chocolate-covered candy, the brand is satisfying consumers' desire for variety and mashup snacks that are both familiar and unexpected. The multi-textured treat promises to appeal to candy lovers of all ages and it will arrive in single packs and multiple sizes for sharing.

Trend Themes

Hybrid Snacks — Opportunity for brands to develop mashup snacks that combine two popular flavors or products into one unique experience.
Texture Innovation — Opportunity to create new snacks with unique textures to enhance the sensory experience and differentiate from competitors.
Variety Expansion — Opportunity for brands to expand their product offerings by introducing new and innovative flavors and textures.

Industry Implications

Confectionery Industry — Brands in the confectionery industry can benefit from creating new and innovative products that cater to consumers' desire for unique and exciting snack experiences.
Snack Industry — Opportunity for companies in the snack industry to expand their portfolios with new and innovative products that offer unique textures and flavor combinations.
Food Retail Industry — Retailers can benefit from carrying a wide variety of innovative snacks and confectionery products that cater to consumers' desire for new and exciting flavor experiences.

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