The M&M’s x Christina Tosi Crunchy Cookie is Limited to 100
Michael Hemsworth — March 30, 2022 — Marketing
References: mms & drugstorenews
The M&M’s x Christina Tosi Crunchy Cookie has been created in collaboration between the candy brand and the Founder and CEO of Milk Bar to provide a special treat for avid fans to try out.
The cookie features a vanilla base that is studded with the M7M's Crunchy Cookie candies in the center, while the edge is covered with miniature crispy chocolate chip cookies. Limited to just 100 examples, the cookies are a one-time-only creation that are being made available on a to-be-announced, first-come, first-served basis.
Tosi spoke on the new M&M’s x Christina Tosi Crunchy Cookie saying, "Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat. The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience.”
The cookie features a vanilla base that is studded with the M7M's Crunchy Cookie candies in the center, while the edge is covered with miniature crispy chocolate chip cookies. Limited to just 100 examples, the cookies are a one-time-only creation that are being made available on a to-be-announced, first-come, first-served basis.
Tosi spoke on the new M&M’s x Christina Tosi Crunchy Cookie saying, "Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat. The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience.”
Trend Themes
1. Limited Edition Collaborations - The trend of collaborating with non-food brands or household names to create a limited edition product could be an opportunity to leverage established followers from both brands to bring their audience together for a unique product.
2. Layered Texture Experiences - The trend of building layered textures into food experiences opens up an opportunity to create exciting and multi-sensory food experiences within various industries.
3. Pop-up Shops - Utilising pop-up shops to create urgency and hype around unique, limited edition products and experiences could be an opportunity for a wide range of businesses to improve sales and brand awareness.
Industry Implications
1. Food & Beverage - The food and beverage industry could partner with non-food brands to create similar limited edition products that attract a wider audience and leverage both brand's followings.
2. Fashion & Retail - Limited edition collaborations could be invaluable to the fashion and retail industries, providing exclusive experiences, enhancing brand value and attracting new customers.
3. Entertainment & Events - Collaborating with food and beverage brands to include unique experiences within events or shows could improve engagement and experience opportunities for all involved industries.
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