The Sheila G's Brownie Brittle x M&M'S Minis treats have been announced as a fresh collaboration for consumers to try out as a new take on a classic variety. The products come in three varieties including the Brownie Brittle M&M’S Minis, Brownie Brittle Blondie M&M’S Minis and the Brownie Brittle Gluten Free M&M’S Minis, which come in at 130-calories or less each per one-ounce serving. The products are being launched online and in-store where shoppers can pick up four-ounce bags for $3.99 each.
VP of Marketing Ashley Dawkins commented on the new Brownie Brittle Gluten Free M&M’S Minis saying, "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
Why This Trend Is Growing
- Collaboration Candy Treats
- The collaboration between Brownie Brittle and M&M'S Minis presents an opportunity for more creative partnerships between dessert brands.
- Gluten-free Options
- The addition of gluten-free options in the Brownie Brittle x M&M'S Minis collaboration reflects an opportunity for food companies to cater to dietary restrictions and expand their consumer base.
- Low-calorie Sweets
- The 130-calorie or less per one-ounce serving feature of the Brownie Brittle x M&M'S Minis collaboration highlights an opportunity for healthier snack options to gain popularity in the candy industry.
Industries Being Reshaped
- Candy
- The Brownie Brittle x M&M'S Minis collaboration represents an opportunity for innovation and partnerships within the candy industry.
- Desserts
- The partnership between Brownie Brittle and M&M'S Minis highlights an opportunity for dessert companies to collaborate and introduce new, exciting products to the market.
- Food Manufacturing
- The popularity of the Brownie Brittle x M&M'S Minis collaboration illuminates an opportunity for food manufacturers to explore unique flavor collaborations and capitalize on consumer trends.
