Thin sweet snack creator Sheila G's Brownie Brittle teamed up with a pair of beloved candy brands to create indulgent new brownie brittle snacks that are full of flavor and rich in texture. The Brownie Brittle Reese's Pieces and Brownie Brittle Heath Toffee Crunch boast just 120 to 130 calories per each one-ounce serving and they offer a new way for people to enjoy the taste of their favorite candies.
While the Brownie Brittle Reese's Pieces remix Sheila G's Brownie Brittle with crunchy peanut butter candy bits, the Brownie Brittle Health Toffee Crunch shares the buttery taste of toffee pieces. Created in collaboration with Hershey's, these thin, light and crispy brownie brittle snacks tap into the rising consumer desire for multi-textured treats.
Key Themes Behind This Trend
- Candy-infused Snacks
- Creating snacks that incorporate beloved candy brands is a trend that can lead to increased indulgence and enjoyment for consumers.
- Multi-textured Treats
- Consumers are increasingly interested in snacks that provide a variety of textures, creating an opportunity for companies to experiment with new textures and ingredient combinations.
- Low-calorie Indulgence
- Interest in healthier snack options continues to grow, creating a trend for companies to create low-calorie versions of indulgent treats.
Where This Applies
- Snack Foods
- This trend is relevant to the snack food industry as companies look for ways to create new and innovative products that will appeal to consumers.
- Confectionery
- Collaborations between snack food or confectionery companies can lead to innovative partnerships that create new and exciting products.
- Health Food
- The low-calorie aspect of this trend is relevant to the health food industry, as consumers seek out healthier snack options that still allow for indulgence.
